Sweetberry

Sweetberry

Superfood made with good vibes

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Security Type
SAFE
Categories
Other
Min Investment
$100
Location
West New York, NJ
Offering Date
January 01, 0001
Expected Close Date
November 09, 2019
Target Raise
$100.00K-$1.07M
Deal Notes

$1.00 per share

20% discount

Company Description

Sweetberry is a healthy fast-casual concept that specializes in Acai Bowls, Poke Bowls, Smoothies, Wraps, Salads, Vegan Ice Cream & Good Vibes. Sweetberry was founded in 2017 with the vision of bringing fresh, healthy food and good vibes to local communities. Our mission is to inspire people to be more mindful of what they eat every day. Our products are made from premium fresh ingredients made to order and handcrafted in front of the customer. We are also leveraging our reach to build a platform for educating customers about health and wellness.

Perks

Invest $100 Receive $100 Crowd SAFE + Digital Thank You from our Team.
Invest $250 Receive $250 Crowd SAFE + Listed as an Early + Investor on company website (Ability to opt-out if desired) + Digital Thank You from our Team
Invest $500 Receive $500 Crowd SAFE + Receive a $50 digital + loyalty credit that can be redeemed in any store or gifted to anyone + Listed as an Early Investor on company website (Ability to opt-out if desired) + Digital Thank You from our Team
Invest $1,000 Receive $1,000 Crowd SAFE + Receive a $100 digital loyalty credit that can be redeemed in any store or gifted to anyone + Listed as an Early Investor on company website (Ability to opt-out if desired) + Digital Thank You from our Team
Invest $2,500 Receive $2,500 Crowd SAFE + Receive a $250 digital loyalty credit that can be redeemed in any store or gifted to anyone + Listed as an Early Investor on company website (Ability to opt-out if desired) + Digital Thank You from our Team
Invest $5,000 Receive $5,000 Crowd SAFE + Receive a $500 digital loyalty credit that can be redeemed in any store or gifted to anyone + Listed as an Early Investor on company website (Ability to opt-out if desired) + Digital Thank You from our Team
Invest $10,000 Receive $10,000 Crowd SAFE + Receive a $1,000 digital loyalty credit that can be redeemed in any store or gifted to anyone + Listed as an Early Investor on company website (Ability to opt-out if desired) + Digital Thank You from our Team

Key Deal Facts

19 restaurants nationwide; on track to expand to 30 locations by 2020
Offers acai bowls, poke bowls, wraps, salads, smoothies & vegan ice cream
$2M+ in revenue in 2018, on pace to finish 2019 with over $4M earned
$1,045,000 raised from prior investors
1,500+ inquiries to own franchises
Founder has successfully built and exited another restaurant chain
In 2017, Forbes ranked Acai the 5th most popular food trend

Use of Proceeds

Intermediary Fees, Refinance Outstanding MCA Debt, Repayment of Outstanding Convertible Notes (including accrued interest)

Management Team / Advisory Board Bios

Desi Saran
Founder & CEO
Restauranteur, Visionary, & Jiu-Jitsu Brown Belt. Desi has a passion for building companies and spreading health and wellness. Rutgers MBA Finance 2014

Ryan Quiros
CFO
Ryan joined the team coming off his last stint as the Controller of a larger manufacturing company. When he is not crunching numbers, he is hiking the great outdoors. Rutgers University BA 2010

Sean Azari
VP Marketing
Entrepreneur, Creative Ad Agency Founder. Sean is a social media expert and is the creative genius behind the brand. Rutgers BA Math & Stats 2009

Ian Bullard
Director of Operations
Restauranteur with a penchant for optimization & tech. Rutgers Business 2017 BS in Marketing

Anthony Spagnola
VP, Franchising
Sales guru for in-house franchise development. He has become known amongst his peers as The Franchise Guy. When he's not at home cooking or out with friends, he will be bringing Sweetberry Bowls to a town near you

Matthew Skopak
Lead Investor
Matthew is an adventure and fitness addict with a passion for entrepreneurship. Rutgers MBA 2020 Finance & Entrepreneurship

Deal Notes

$1.00 per share

20% discount

Amount Raised : $200,657
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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