HYLETE, Inc.

HYLETE is a fitness lifestyle brand, founded on the core belief that a company’s impact can and should live beyond the products they sell. Built on a foundation of innovation and quality, HYLETE’s energy is equally focused on inspiring the well-being of their community.

Early Bird Bonus: 10% bonus shares when you invest during the first week of the offering
$5,000+ Bonus: 10% bonus shares when you invest $5,000 or more
Stacked Bonus: 20% bonus shares when you invest $5,000 or more during the first week of the offering

We had net revenues of $11.7 million in 2018 (with 40% cumulative growth rate from 2013-2018).
We have over 248,000 loyal customers, 25,000+ are certified fitness experts.
We have successfully conducted 7 crowdfunding rounds raising $9.7 million from 4,265 investors.

Working Capital (purchase of key inventory items): 76.5%

Customer Acquisition (ads and marketing campaigns): 20.0%

StartEngine Platform Fees: 3.5%

Ron L. Wilson, II
Co-Founder, CEO and Director
Ron L. Wilson, II has been our President, Chief Executive Officer and Chairman of the Board since our company’s founding in 2012. Ron was also the founder of Jaco Clothing, Kelysus, and 180s, which grew to over $50 million in sales and achieved a ranking of #9 on Inc. Magazine’s 500 fastest growing companies. Ron is a former Ernst & Young Entrepreneur of the Year National Finalist and a Sports & Fitness Industry Association “Top 25 Leaders in Sporting Goods”. He holds a BS in Industrial and Systems Engineering from Virginia Tech and an MBA from The Wharton School, University of Pennsylvania. Ron’s experience in the apparel industry qualifies him to serve on our board of directors.

Matt Paulson
Co-Founder, VP of Business Development and Director
Matthew Paulson has been our Vice President, Business Development since our company’s founding in 2012. Earlier in his career, he also co-founded Xtreme Sponge, a cleaning supply company. Prior to HYLETE, Matt worked as the Director of Sales and Marketing for Jaco Clothing. He holds a BS from the Marriott School of Management, Brigham Young University, and an MBA from San Diego State University.

Adam Colton
CFO
Adam started his career with PricewaterhouseCoopers and has over 15 years of experience serving as a Chief Financial Officer, mostly with the consumer products space. Since April 2017, Adam has been the Chief Financial Officer of National Cardiac, Inc. From March 2016 to December 2016 he was the Chief Operating Officer and Chief Financial Officer of Lamkin Corporation, serving as its Vice President of Finance from May 2010 to February 2016. Adam was also a co-founder of Mad Dog Multimedia, Inc. which grew to over$40 million in sales. He holds a BS in Accounting from Binghamton University School of Management and an MBA from The Wharton School, University of Pennsylvania.

Jamie Wardlow
VP of Marketing
Jamie Wardlow has been our Vice President, Marketing since April 2013. Jamie is the former E-Commerce Manager at Nixon Watches and Jaco Clothing. Jamie holds a BS in Marketing from San Diego State University.

Kate Nowlan
VP of HYLETE Experience
Kate Nowlan has been our Vice President, HYLETE Experience since June 2018. Kate was the Co-Founder of GRACEDBYGRIT. She was a finalist for 2016 San Diego Woman of the Year, and Finalist for 2018 Top Business Leaders Under 40 for the San Diego Business Journal. Kate received a BA in Sociology and Psychology from the University of Massachusetts, Amherst.

Pete Dirksing
VP of Product
Pete Dirksing has been our Vice President, Product since March 2014. Prior to joining our company, from 2012 to 2014 Pete was the Director of Product at X-1 Audio and held the same positions prior to that at Jaco Clothing. Pete holds a BA from the University of California, San Diego.

Scott Kennerly
VP of Technology & Operations
Scott Kennerly has been our Vice President, Technology and Operations since October 2014. Prior to joining our company, from 2009 to 2014, Scott was the Director of Technology and E-Commerce at X-1 Audio, specializing in full-cycle e-commerce integration and business automation.

Security Name: Class A Common Stock

$1.00 per share