Teeccino is an herbal coffee and tea brand. It is the gateway beverage to a healthier, caffeine-free life—with all the satisfaction and authenticity that coffee and tea drinkers crave. The company packs its chicory and other ingredients under the Worldwide Botanicals brand in order to gain more sales on Amazon.
Teeccino is a delicious blend of organic herbs like chicory, carob, dandelion, and ramón seeds plus fruits and nuts that are roasted and ground to brew like coffee or steep like tea. All the products contain the highest quality ingredients without any artificial flavors, preservatives, chemicals, or stimulants like caffeine and sugar. A cup of Teeccino brims with many health benefits including natural energy from nutrients, heart-healthy potassium, and prebiotic inulin. Teeccino's all-purpose grind can be brewed in any kind of coffee maker and its tea bags are convenient, easy to use, and preferred by tea customers. It comes in 40+ blends that meet the desires of both coffee and tea drinkers for a wide variety of flavors, different lifestyle requirements, and functional effects. Teeccino has 5 blend collections: Maya Blends, Mediterranean Blends, Dandelion Blends, Mushroom Adaptogen Blends and Prebiotic SuperBoost. The products are priced between $12-$20. The products lie at the interaction of 4 major markets, including the coffee market ($450B), functional beverages market ($118B), tea market ($220B), and organic food and beverage market ($227B). The competition is high with various niche players in each market segment and category. Its products compete with all coffee and tea products of much larger and substantially better-financed competitors, including the products of numerous nationally and internationally known producers such as the Starbucks Coffee Company, Celestial Seasonings, Four Sigmatics, Traditional Medicinal, Mud/Wtr, and others. There are many smaller competitors as well. The company has 4 distribution channels - grocery, D2C, e-commerce, and global distribution in 6 countries (launch in UK & EU under progress).
The products have 20k+ reviews and 5-star ratings on Amazon and the company’s own website. It was rated the #1 coffee alternative brand on Amazon with $13M trailing twelve months of revenue. To date, 100+ million cups have been served & 10+ million packages have been sold. Distributors include 4,000 major retailers, including Whole Foods, Sprouts & Wegmans. The product outperforms Amazon competitors with 46% better ROAS & 40% higher repeat purchase rate. In addition, over 12% of Teeccino Amazon customers purchase 10 or more times per year. For the period ended December 31, 2021, the Company had revenue of $11.5M compared to December 31, 2020 revenue of $9.2M. Its gross margin was 60.3% in fiscal year 2021, compared to 60.29% in 2020. In Q1 2023, the company had revenue of $3.8M, up 13% YoY without any additional advertising spend. The gross profit was more than 50%.
