The #1 best-selling and most-loved coffee alternative

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Female Founder, Food and Bev, Consumer Goods, Retail, Health & Fitness
Min Investment
Oxnard, CA
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

๐Ÿ† #1 coffee alternative brand with $13M trailing twelve months revenue
โ˜• 100+ million cups served & 10+ million packages sold
๐Ÿš€ 4,000 major retailers, including Whole Foods, Sprouts & Wegmans
๐Ÿ’ซ 43% share of the coffee alternative category in speciality grocery
๐Ÿ“ฃ Featured in Rolling Stone, Menโ€™s Health, Forbes, Goop & Martha Stewart
๐Ÿฅ‡ Outperforms Amazon competitors - 46% better ROAS & 40% higher repeat purchase rate
โญ Founded by award-winning beverage designer for Yogi Tea & The Republic of Tea
๐Ÿ’ธ We believe we're on clear strategic path to $75M+ in 2027, taking on $670B coffee & tea market

Management Team / Advisory Board Bios

Caroline MacDougall Founder, Creator & CEOSerial entrepreneur & herbal product innovator. Sourced thousands of herbs globally. Former VP of Purchasing at Celestial Seasonings. Award-winning tea designer for Yogi Tea & Republic of Tea. Co-founder of tech company that IPOโ€™d., Galen MacDougall Vice President of SalesLifelong health enthusiast & sales whiz. Expanded Teeccino sales team to a network of 150+ sales brokers nationwide, growing sales from $2.5M to $12M. Personally served Teeccino to customers at over 500 retailers throughout North America. UCLA BA., Jerry Isenberg CFO & Chairman of the BoardEntertainment sector entrepreneur. Former COO of Hearst Entertainment Productions. Founded & exited 2 production companies. Former board member at Kayne Anderson MLP Energy Funds. Former Head of Worldwide Production for ABC Movie of the Week. Harvard MBA., Chris Linzey National Sales ManagerGrocery industry veteran. 35+ years experience in retail, distribution & manufacturing. Led sales team at Tree of Life, driving $400M in annual sales. Doubled revenue from $15M to $30M at Avalon and Alba before their sale to Hain., Dar Ringling ControllerSeasoned CFO/Controller at high growth manufacturers and large NPOs. Former Controller, Bragg Live Food Products, and prepared Bragg for a $400M Equity Sale. Certified Management Accountant (CMA) and Certified Financial Manager (CFM). MBA.
Amount Raised : $372,216
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