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Security Type
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Debt/Note
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Categories
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Other
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Offering Date
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November 20, 2019
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Expected Close Date
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February 18, 2020
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Target Raise
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$50.00K-$107.00K
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Deal Notes
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5% of revenues
2.0X payback multiple
Company Description
We're beekeepers, whose focus has shifted to making Mead. We maintain hundreds of hives of our own and support hundreds more through contract. We manufacture an entire line of skin care products. And last but certainly not least, we're accomplished mead makers. Making delicious beverages from the honey we collect is our passion.
Perks
Invest $250+ for Wehrloom sticker and jar of our delicious honey, as well as our eternal gratitude
$500+ All items above plus two bottles of your favorite mead.
$1,000+ All items above plus a tour and tasting at our production facility in Robbinsville for you and 10 of your best friends. Depending on time of year can also include a beehive tour and 10% off mead for a year.
$10,000+ All items above plus an opportunity to be a mead maker for a day. Come join us in creating a new flavor of mead and participate in the action. 10% off mead for life.
Key Deal Facts
$1M+ in lifetime revenue.
25K+ customers, growing 22% year over year.
Sold in 50+ locations in Western North Carolina.
Mead is the next big craft beverage, with a new meadery opening every 3 days nationwide.
Opening Asheville's first taproom dedicated to serving mead.
Honeybee apiary with over 9 years experience.
Use of Proceeds
If $50,000 is raised:
50% towards down payment on loan to fund the project 43.5% equipment purchases 6.5% towards Wefunder fee
If $107,000 is raised:
41%: Purchasing equipment--fermenters and upgrading labeling machine. 30%: Raw materials (honey) and packaging (bottles, labels, caps). 7.5%: Hiring employees (manufacturing, mead makers). 7.5%: Marketing (ad spend and hosting events). 7.5%: Working capital/contingency planning 6.5%: Wefunder fee.
Management Team / Advisory Board Bios
Aron Wehr
Co-Founder, Head Mead Maker
Owned small businesses for over 2 decades. Partnered in a lawn care business in high school, owned a small tattoo shop, and owns Wehrloom Honey today.
Jessica Wehr
Co-Founder
The bravest member of our team! Teaches 6th grade social studies during the week. Instrumental in developing recipes for our skin care line and our infused honeys. Oversees management of our beehives.
Rae Adams
Future Manager at Wehrloom-Asheville
Rae will be overseeing management of daily operations at Wehrloom AVL. Extensive knowledge in bar management. Sales rep of our mead over the past year and has superb customer service.
Deal Notes
5% of revenues
2.0X payback multiple
