Grady's Cold Brew

Grady's Cold Brew

New Orleans–Style Cold Brew

Security Type
Min Investment
Bronx, NY
Offering Date
December 05, 2019
Expected Close Date
June 29, 2020
Target Raise
Deal Notes

Security Name: Class B Common Stock

$1.18 per share


Company Description

Grady’s Cold Brew brings gourmet, coffee-shop quality cold brew to your fridge with an affordable,  convenient, and highly-customizable concentrate that will satisfy coffee snobs and novices alike.


$350 or more Level 1: (1) Grady's Cold Brew Kit (30-day supply)
$750: (1) Grady's Cold Brew Kit (30-day supply) and 10% off site for 1-year
$1,500: (3) Month Grady's Cold Brew Kit Subscription, Grady's Hat, 10% off for 1-year
$5,000: 1-year Grady's Cold Brew Kit Subscription, Grady's Hat, 10% Lifetime Discount
$10,000: 1-year Grady's Cold Brew Kit Subscription, 10% Lifetime Discount and 10% Bonus Shares
*All perks occur after the offering is completed. Any purchase discounts, can be used in addition to existing online sales.

Key Deal Facts

$21.5 million in lifetime sales with consistent YoY revenue growth since 2011
The cold brew market is expected to reach a valuation of $1.63 billion by 2025 and Grady’s is perfectly positioned to grow their share of the market by expanding nationally in leading retail accounts and continued online growth. [1]
Founders Grady Laird (he’s a real person!) and Dave Sands have been featured in Forbes Magazine, Bon Appetite, Runner's World, Wired, Bloomberg among many others, and are considered industry experts and innovators.

Use of Proceeds

Company Employment, Marketing, Research & Development, Operations, Working Capital, Inventory, StartEngine Platform Fees

Management Team / Advisory Board Bios

Grady Laird
Co-Founder, President and CEO
Grady is a cook, editor, writer, entrepreneur, and Co-founder of Grady's Cold Brew, one of the nation's first companies to bottle cold-brewed iced coffee. He wrote a grooming column for called "Beauty Tested, Beast Approved" and has 10 years of experience as a production editor for magazines, including GQ, Men's Vogue, Details, Harper's Bazaar, and Condé Nast Traveler. He is a sought-after expert for iced-coffee stories: He has been filmed for NY1 and Vice, and has appeared in Bon Appétit, New York Magazine, and Women's Health, among other publications. Grady holds a BA in Journalism with an emphasis in Advertising from the University of Missouri–Columbia. As a serial entrepreneur, nothing infuriates Laird more than a good idea that dies before it's ever attempted. He lives with his two sons in Pelham, NY.

Dave Sands
Co-founder/Director of Sales
Dave is the Co-founder of Grady's Cold Brew, and was the person tasked with convincing buyers and consumers that not only was Grady's not beer, but, in fact, it was the next big thing in beverages. Before devoting his full attention to being a jack-of-all-trades at Grady's (sales director, brewery builder, truck driver, etc), Dave spent 5 years at Xerox Corporation, beginning in entry level sales and eventually managing their new Office Services Division for all IPG & WPP accounts, worldwide. Dave has been named to the Forbes 30-under-30 list, was featured in a national Wired Magazine & Jack Daniels advertising campaign, and has made appearances in Bustle, Bloomberg, Entrepreneur, and Runner's World.

Kyle Buckley
Kyle is the Chief Executive Officer at Pack Labs. He co-founded Grady’s Cold Brew in 2011 and helped build the business nationally as COO. He has experience developing Grady’s through natural and conventional sales channels, overseeing operations and building out two cold-brew facilities in Brooklyn, and the Bronx. Before establishing the cold brew category and growing a multi-million dollar brand, Kyle worked at the Finance Alliance for Sustainable Trade.

Michael McNamara
Michael is a Founding Board Member of Grady's Cold Brew and the Co-founder and CEO of Lancium, a renewable energy and distributed computing company. He also serves as Co-chairman of Certified Holdings, a privately-held industrial automation and technology firm. Previously, Michael co-founded ROR Capital, a merchant bank focused on natural resources. Over several years, ROR partnered with leading Private Equity firms to successfully restructure a number of multi-billion dollar natural resource companies. Michael spent 10 years on Wall Street at several multi-billion hedge funds focused on natural resources and event-driven investments ultimately part of teams overseeing $1bn+ of investments in the space. Michael began his career at PriceWaterhouseCoopers with roles in the consulting and accounting divisions. Michael graduated Magna Cum Laude from Georgetown University with degrees in Accounting and Finance and is a member of the New York Society of Security Analysts and the CFA Institute.

Tim Boggs
Tim has been a Director at Grady's since 2017. He is the Head of Business Development & Investor Relations at Cadian Capital Management and has 15+ years’ experience in the field.
• Joined Cadian from Serengeti Asset Management where he was Director of Marketing and Investor Relations
• Previously, he worked at Sandell Asset Management, Tremont Capital, and Deutsche Bank in business development and strategic equity allocation capacities
• BA, International Studies, Colby College and MBA, Columbia Business School

Propeller Industries
Finance and Accounting Firm
Propeller’s food & beverage team has earned the trust of some of the hottest emerging brands in the US. Over the course of nearly a decade we’ve taken companies like Krave Jerky and Sir Kensington’s from their first institutional capital raises all the way through exit and beyond. In the process, we’ve built relationships with the top investors in the industry — many of whom rely on Propeller to handle the finances for multiple portfolio companies. Whether it’s navigating the tactical challenges of distributor bill-backs and inventory controls or the strategic considerations of pricing and financial modeling, you won’t find a more experienced team.

Anchin, Block & Anchin LLP
Accounting Firm
For over 90 years, Anchin has helped privately held food and beverage clients develop successful strategies that directly impact their growth and profitability. From assisting them with cash flow analysis to helping them strategize how to win more supermarket shelf space, we collaborate with our clients to give them the support they need to make smart business decisions. We work with management to analyze key performance indicators, review industry benchmarks, develop key employee retention and incentive plans, and help them drive business growth.

Deal Notes

Security Name: Class B Common Stock

$1.18 per share

Amount Raised : $1,069,907
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Security Description

Equity is a stock or any other security representing a direct ownership interest.

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