Industry:
General

Security Type:
Tiered Preferred Equity (SWIFT)
Preferred shares offered in tiers with time-based discounts.

Equity Opportunity

Date Filed:
December 18, 2019

Date Expires:
March 17, 2020

Valuation Cap:
$5M

Platform:
SeedInvest

Use of Proceeds

Product Development, Operations, Sales and Marketing, General and Administration

Management

Tadeusz Kolodziejczyk
President
Cordon Bleu chef with Michelin star restaurant experience, international culinary knowledge, strong network of chefs, restaurants, sommeliers, and culinary institutes. A born entrepreneur, Tadeusz has been creating businesses his whole life, starting with one of the first private businesses in Poland after the fall of communism. His other passion is cooking and he followed his dream to attend Le Cordon Bleu in Paris in 2008, receiving the Diplome de Cuisine and subsequently honing his skills at a number of Michelin starred restaurants before opening his own catering business 5th Floor Cuisine. Now he has brought all of his passions and skills together to launch True Foodies.

Joanne Carter
CMO
Joanne combines a strong international business background with entrepreneurial experience and a track record of success.  Formerly Sr. Director of Global Marketing for McDonald’s Corporation, Joanne is an expert at leading brand strategy and innovation internationally to achieve results. Her MBA, extensive experience in the restaurant industry and global perspective bring a fantastic combination of skills to the True Foodies team. Her career accomplishments include the launch of a digital app strategy - Happy Studio - across 42 markets for McDonald’s, subsequently adopted globally. She also championed the introduction of fruit and veg options to the Happy Meal and the Happy Meal book program. As part of the 1st True Foodies Restaurant Awards 2018, she pioneered the 1st ever Global Restaurant Diversity Award, highlighting a restaurant that is working to promote women and/or minorities in their staff and championing diversity.  As a side dish, Joanne is married to a Cordon Bleu Chef.

Todd Masilko
Founding Partner, Creative Technologist
Specialist in Interaction Design and product development, Instructor of Interaction Design at Art Center College of Design, Owner Protostudio, Previously Director of Creative for Disney Mobile.  Todd brings a wealth of knowledge and experience in app UX/UI and design to the team ensuring the app is user friendly and delivering on customer expectations.

Tomo Ogino
Brand Designer
Branding/Communication Designer, Founder Tomo Ogino Design, Art Centre Designer Wall of Fame.  Tomo brings her expertise in brand design to the team ensuring the look and feel of the app and all communications are true to the brand and delivering the right quality and experience for our users.

Deal Structure

Round type: Seed Round size: US $1,000,000 Minimum investment: US $1,000 Target Minimum: US $250,000 Raised to date: US $78,000 US $0 (under Reg CF only) Security Type: Tiered Crowd Note  (SWIFT) Conversion discount: 20.0% Interest rate: 5.0% Note term: 24 months

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Key Deal Facts

• Daniel Boulud, Yannick Alleno, and over 400 of the best chefs in the world are on the platform
• Video cooking classes taught by Michelin starred chefs and professors from top global culinary schools
• Digital recipes from top chefs like Mauro Colagreco (#1 on World’s50Best)
• Monthly segment on France 24 English TV on French cuisine and cooking
• Winner of the prestigious Best Concept Award by Le Cordon Bleu Paris

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