Where people discover new cities and neighborhoods to call home.

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Security Type
Technology, B2C, Real Estate
Min Investment
San Francisco, CA
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Tapping a $222.3bn dollar market for people exploring & planning a move* - IBIS Report
Delivering a new platform serving the next great era of migration.
Serving 8 million new people a year in U.S. with plans to move since untethering from the office.
Addressing searches for new cities/neighborhoods that exploded from 60 to 100 million since 2020.
Founders with 6 exits & experience scaling companies to $100M+ ARR.
Team with over 100 years experience building business/brands in real estate, B2C brands.

Management Team / Advisory Board Bios

Edmond Dilworth CEO3x founder with 2 exits. Social Context Labs CEO - led communication/brand development efforts for companies including: Chevy, MINI Cooper, Enphase & Electronic Arts, among others. Experience building companies from 0-100+ employees., Mike Fung Chief Creative OfficerChief Creative Officer Social Context Labs and former Global Head of Creative - Roche Worldwide, Executive Creative Director - Havas. Award-winning creative and brand for Roche, Enphase, Sony PlayStation, Method Home Products, and GAP, among others., Michele Hobbs Chief Marketing OfficerBuilding valuable customer experiences for Fortune-500 brands (Cisco, eBay, Lowe's, Merck, Microsoft) and startups - from software to spirits. 20+ yrs proven success in managing teams of 50+, $1M+ budgets, and driving traffic, leads & profitable ROI., Robert Dimicco SVP, Engineering & ProductDeveloped LookyLOO platform with Social Context Labs team. Former VP, Innovation Labs, Lowe's. SVP Engineering and Product, Riskalyze, Co-Founder and CEO, Reveal.ai., Drew McAuliffe Senior Software EngineerSystems architect with 20 yrs experience. Developed LookyLOO application as part of Social Context Labs platform build. Worked in application development for Academy Awards, Disney, Warner Brothers, among others., Noah Larsen Front-End Engineer and Product DesignerDesigned and built LookyLOO application as part of Social Context Labs platform development. Sr. Product Designer at Photobucket and Indigogo with deep experience in design/dev in launch/validation stages of companies., Jennifer Studnicki Marketing DirectorCommunication planning leader at Social Context Labs and Lyfe Marketing for brands including: Enphase Energy, Greenwich Biosciences, Arcellx among others. Expert in digital, social, content & SEO/SEM for brand/traffic and performance marketing campaigns., Gina Kida Director, Brand StrategyGina is in charge of how LookyLOO communicates with its customers. She has run brand and and communication planning efforts for companies and agencies including: Microsoft, Chevrolet, Ogilvy & Mather and more.
Amount Raised : $133,600
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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