Where people discover new cities and neighborhoods to call home.

Claim My Business
Security Type
Technology, Real Estate, Retail, Financial Services, Repeat Founder
Min Investment
San Francisco, CA
Expected Close Date
April 29, 2025
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Founders with 6 exits & experience scaling companies to $100M+ ARR
Delivering a new platform using AI that people use to discover cities & neighborhoods to call home
Addressing search volume for new cities/neighborhoods that exploded from 60m to 100m since 2020.
Serving 30M movers a year in the U.S. & 8M+ more intending to move since untethering from office
Experienced team has built decision journey systems for military, auto, insurance, and colleges.

Management Team / Advisory Board Bios

Edmond Dilworth CEO3x founder with 2 exits. Social Context Labs CEO - led communication/brand development efforts for companies including: Chevy, MINI Cooper, Enphase & Electronic Arts, among others. Experience building companies from 0-100+ employees., Mike Fung Chief Creative OfficerChief Creative Officer Social Context Labs and former Global Head of Creative - Roche Worldwide, Executive Creative Director - Havas. Award-winning creative and brand for Roche, Enphase, Sony PlayStation, Method Home Products, and GAP, among others., Michele Hobbs Chief Marketing OfficerBuilding valuable customer experiences for Fortune-500 brands (Cisco, eBay, Lowe's, Merck, Microsoft) and startups - from software to spirits. 20+ yrs proven success in managing teams of 50+, $1M+ budgets, and driving traffic, leads & profitable ROI., Robert Dimicco SVP, Engineering & ProductDeveloped LookyLOO platform with Social Context Labs team. Former VP, Innovation Labs, Lowe's. SVP Engineering and Product, Riskalyze, Co-Founder and CEO, Reveal.ai., Drew McAuliffe Senior Software EngineerSystems architect with 20 yrs experience. Developed LookyLOO application as part of Social Context Labs platform build. Worked in application development for Academy Awards, Disney, Warner Brothers, among others., Noah Larsen Front-End Engineer and Product DesignerDesigned and built LookyLOO application as part of Social Context Labs platform development. Sr. Product Designer at Photobucket and Indigogo with deep experience in design/dev in launch/validation stages of companies., Jennifer Studnicki Marketing DirectorCommunication planning leader at Social Context Labs and Lyfe Marketing for brands including: Enphase Energy, Greenwich Biosciences, Arcellx among others. Expert in digital, social, content & SEO/SEM for brand/traffic and performance marketing campaigns., Gina Kida Director, Brand StrategyGina is in charge of how LookyLOO communicates with its customers. She has run brand and and communication planning efforts for companies and agencies including: Microsoft, Chevrolet, Ogilvy & Mather and more.
Amount Raised : $148,344
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

Research Reports

No reports have been submitted

Become a Reporter