Blue Top Brand

Blue Top Brand

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Security Type
Preferred Stock
Categories
Consumer Goods & Products
Min Investment
$252
Location
Dripping Springs, TX
Offering Date
November 18, 2019
Expected Close Date
April 30, 2020
Deal Notes

$7.00 per share

Valuation
$9,985,000

Company Description

Blue Top Brand offers a full line of creamy hot sauces made by a close knit team of food lovers, family and friends. We’re headquartered in downtown Dripping Springs, just outside of Austin, Texas.

Perks

EARLY BIRD REWARD
First 500 investors who invest $250 or more will receive:
Blue Top Brand custom sticker pack + One bottle of Original Street Sauce

INVEST
$2,500+ Blue Top Brand custom sticker pack. Pack of creamy hot sauces, Pack of street dressings + Exclusive commemorative t-shirt
$5,000+ Blue Top Brand custom sticker pack, Pack of creamy hot sauces, Pack of street dressings + Exclusive commemorative t-shirt, Invitation to the Blue Top Sauce Feast
$10,000+ Blue Top Brand custom sticker pack, Pack of creamy hot sauces, Pack of street dressings, Exclusive commemorative t-shirt, Invitation to the Blue Top Sauce Feast, Member of Sauce Committee + Airstream cookout for 15 people (within a 100 mile radius of headquarters)
$25,000+ Blue Top Brand custom sticker pack, Pack of creamy hot sauces, Pack of street dressings, Exclusive commemorative t-shirt, Invitation to the Blue Top Sauce Feast, Member of Sauce Committee, Airstream cookout for 30 (within a 125 mile radius of headquarters) + One year's supply of Blue Top Brand (two bottles a month for twelve months, can request flavors or rotate)
$50,000+ Blue Top Brand custom sticker pack, Pack of creamy hot sauces, Pack of street dressings, Exclusive commemorative t-shirt, Invitation to the Blue Top Sauce Feast, Member of Sauce Committee, One year's supply of Blue Top Brand (two bottles a month for twelve months, can request flavors or rotate), Airstream cookout for 50 (within a 200 mile radius of headquarters), Invitations to attend food industry trade shows as a guest of Blue Top Brand + Opportunity to participate in future company videos

Notes:
Investors will receive the above collateral upon campaign funding and within one year.
Sauce Committee members will have the opportunity to be the first to try new flavors, and receive 12 units of new flavors.
Airstream cookout to be coordinated upon campaign funding and within one year.
Blue Top Sauce Feast to occur upon campaign funding and within one year.

Bonus rewards are offered by the Issuer purely on a voluntary basis and do not influence the terms of the Offering. For the avoidance of doubt, the bonus rewards are not contractual conditions governed by the Purchase Agreement and are not enforceable under the Purchase Agreement.

Key Deal Facts

High growth consumer packaged goods (CPG) company offering creamy street sauces, a new category of hot sauce
Established in 2015 with seven sauces, expanded to twelve creamy hot sauces and street sauces available in the U.S. and Canada
All sauces are vegetarian, gluten-free, MSG-free and do not contain GMOs or high-fructose corn syrup

Use of Proceeds

  1. Scale production to meet growing domestic and international demand
  2. Hire an additional supply chain consultant to increase distribution
  3. Create food service packs, including individual portion packs and cups for prepared foods and restaurant accounts
  4. Support expanded marketing efforts via multiple channels and platforms, including social media, field marketing, in-store sampling and promotions
  5. Develop club store offerings for retailers such as Sam’s Club and Costco.
  6. Hire COO/CFO.
  7. Secure additional distribution in new accounts and expand existing distribution.
  8. Repayment of existing indebtedness using up to 20% of Offering proceeds ($300,000 max).

Management Team / Advisory Board Bios

Brock West
VICE PRESIDENT
Brock West manages all day to day office responsibilities, and oversees accounting functions related to invoicing and inventory.

Travis Berger
SUPPLY CHAIN CONSULTANT
Travis serves at Blue Top Brand’s Technical Advisor, where he plans and oversees supply management functions for maximum profitability and impact. Travis has deep knowledge of the food production industry, including product development, operations, quality assurance, manufacturing, logistics, marketing, and process improvement.
He has 15 years of leadership experience in the food production industry, and is working to drive costs out of the supply chain. He is a former Stubb’s Executive that scaled business and sold to McCormick and Company for $100M.

Liz Berry
CREATIVE DIRECTOR AND MARKETING
Liz is the Creative Lead & CEO at Liz Berry Creative, where she specializes in brand design, logos, ads and packaging for restaurants and CPG companies. She also created the branding for Blue Top Brand. She manages the creative needs and packaging for Blue Top Brand in a Creative Director role. She serves on the board of the Texas Restaurant Association Education Foundation and she has worked with multiple CPG brands, including Stubb’s BBQ, Franklin BBQ, Sprinkles Cupcakes and Picnik.
Liz has 19 years of experience in creative and design, and oversaw all art direction and brand management for Stubb’s Legendary Bar-B-Q prior to its sale to McCormick and Company.

Jack Porter
BUSINESS CONSULTANT
For 35 years, Jack worked at KeHE Distributors, a leading distributor of natural, organic, specialty, ethnic, and dairy/deli products to grocery stores throughout North America. Prior to his retirement in May 2016, he was the Executive Vice President of Sales for the U.S., Mexico, and Caribbean regions, and led all business development efforts including leading trade relations.
Jack has held board positions with the Specialty Food Association (SFA), Food Marketing Institute (FMI), National Grocers Association (NGA), as well as serving on many committees with several other industry associations.

Deal Notes

$7.00 per share

Amount Raised : $138,195
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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