Company Description
We believe opportunity exists around these 3 scenarios: 1.The £1.2bn online football betting market in the UK is very lucrative... for bookmakers 2. 9m fantasy football players love to take their mates on … but engagement drops off as players fall behind in mini-leagues. 3. 7m Brits got involved in the last World Cup sweepstake… It’s great for office culture, but why wait 4 years for something so popular? Enter LEBOM, where: 1. Bets are placed in private groups only – the money stays with you (or your mates!) 2. Weekly gameplay means everyone starts a fresh each Saturday 3. Making predictions, live score updates and managing cash are all part of LEBOM's digital experience Social bonding is a recognised motivation to place a sports bet, with bookmakers' recognition of this reflected in their marketing material. At a time when football’s relationship with gambling is under increasing scrutiny, LEBOM’s social proposition of private groups only, with no public pools or large jackpots, has the potential to thrive. When @theobaker_ took on his YouTuber mates, @bezingha & @wroetoshaw, he said LEBOM made the weekend's football 'even better' than FPL (fantasy football). 72% of our 3.5k+ players have come back for more and our download to deposit conversion is 68% for first time invited players. The funds we raise now will be used to execute our product development and brand marketing strategies.
Key Deal Facts
Over £100k staked by our first 3,500 players, LEBOM has been developed with responsibility as a core brand pillar, 72% retention recorded to date, Live-stream show format developed for future marketing strategy