Sauce Shop

With over 7,000 distribution points across Sainsbury’s, Morrisons, Asda and Booths, Sauce Shop make award-winning sauces and seasonings. The profitable business is returning to Crowdcube to raise investment for expansion into additional major grocers, whilst growing the brand.

United Kingdom
No. Investors

Company Description

The UK sauce and condiment market is worth £767M and is dominated by mainstream brands. With over 98% of people buying condiments 22.3 times a year (average), almost everyone loves a bit of sauce! Founded in 2014 by us - Pam and James Digva, Sauce Shop is challenging the “benign blandness” of the condiment market. Having started in our kitchen, we now produce around 50,000 bottles of sauce a week from our factory in Nottingham. Our sauces can be found in Sainsbury’s, Morrisons and Asda nationwide and on the tables of Brewdog, 7Bone and Patty & Bun. We’re proud to produce the great tasting ketchup, hot sauces and BBQ sauces, using as few ingredients as possible. With 10,900 5-star reviews on our website and 33 great Taste Awards, our product quality speaks for itself. As Sandra from Birmingham once said, “Sauce Shop sauces are the dog's b@%%@$ks”. Our total grocery distribution points have reached over 7,500, putting us 25th out of 78 brands in the category (Nielsen). The company has a CAGR of 100% (2016-2021) in the last 10 months revenue £2.36m, EBITDA £62.7K, with total revenue to date £9.3M, EBITDA -£257K. Having recently landed in Asda, we plan to expand operations and grow in-house capabilities. We would love for you to join the journey, enabling us to invest in improving efficiency, growing our brand and adding top talent to our team. Let’s get Sauce Shop into that top 10!

Key Deal Facts

Available in Sainsbury's, Morrisons, Asda and Booths, 2021 revenue £3.13M (EBITDA £47.8K), 10,900 5 star product reviews on, All manufacturing owned in-house (UK based)
Amount Raised : $0
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