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Security Type
-
Crowd SAFE
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Min Investment
-
$150
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Offering Date
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October 31, 2022
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Expected Close Date
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August 12, 2023
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Target Raise
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$50.00K-$1.24M
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No. Investors
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56
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Security Price
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$1
- Number of Employees
- 5
- Cash
- $19,610
- Revenue
- $274,645
- Short Term Debt
- $312,409
- Cost of Goods
- $97,875
- Long Term Debt
- $0
- Net Income
- $1,015,578
Company Description
Quality
Where Beauty Meets Art. With expertly-curated ingredients of the highest quality and custom packaging worthy of display on your vanity, our product quality is evident from the inside out.
Perks
Reserve
$250
Receive
25% off your first order. Restrictions apply.
9 reservations
Reserve
$500
Receive
25% off your first order and a complimentary product.
Limited (41 left of 50)
7 reservations
Reserve
$1,000
Receive
25% off your first order plus a complimentary product and a 45 minute beauty consultation with our founder.
Limited (18 left of 25)
1 reservation
Reserve
$10,000
Receive
25% off your first order plus a set of complimentary products and a 60 minute beauty consultation with our founder. Self-care overnight staycation at a hotel & spa in your local area.
Limited (4 left of 5)
Key Deal Facts
Luxury, clean, inclusive beauty brand with +300% total sales growth
20+ retail partners including Nordstrom and Saks Fifth Avenue
Award-winning products, including InStyle’s 2021 “Best Beauty Buy”
As seen in Allure, Cosmopolitan, Essence, Vogue, & others
CEO with 17+ years of experience at MAC, Bobbi Brown, and Avon
Robust social media presence: 49.7K organic followers & 3.8B impressions
High-profile product partnership with Warner Bros.
Management Team / Advisory Board Bios
Emily H. Rudman
Founder
With extensive industry experience as a product developer, creative producer, and hair and makeup artist, Emily has an MBA from Columbia Business School (‘14) and training from Makeup Designory of New York, Arrojo Cosmetology School, MAC, and AVON.
Natasha Schmidt
Business Development & Partnerships
A brand strategist and a design thinker at heart, Natasha is a Parsons graduate with a MS in Media Management. Raised in São Paulo, Brazil and now living in New York, she has worked with Artestar, MISA Los Angeles, MM Curate, KCD and Style.com.
Dianne Vavra
Advisor
The founder of Spotlight Beauty PR, designer at Le Trench, specializing in press, celebrity and partnership relations. Also, owner of Vavra New York, a store of curated vintage and beauty items and former SVP of Press Relations at Dior Beauty.
Katy Chen
Advisor
Katy has had 20+ years in the luxury industry with a focus on VIP clientele. Her past brand experience includes Oscar de la Renta, Harry Winston, and Tiffany & Co. She currently heads client development for Cartier America.
Ana Furtado
Designer
Zarah Harris
Marketing Associate
Malka Nebro
Brand Manager + CX Lead
Dime Woodhouse
Content Creator + Influencer Partnerships