ATAC

Advanced Training Athletic Club (ATAC), is an in-market virtual platform designed to comprehensively train competitive, youth, high school, and collegiate athletes for peak performance. Leveraging AI and machine learning tech alongside the advice and expertise of world class athletes, the ATAC app equips users with all of the resources needed to crush their personal athletic goals and achieve elite results on game-day.

The ATAC app was created to ensure that cutting-edge athletic training is available and accessible to all. With specialized programs for strength, endurance, agility, nutrition, recovery, and more, athletes of every age and ability have all the tools needed to develop their competitive skill set, on one mobile platform, and at an affordable price.

Fitness Apps are a growing global segment currently valued at around $1B. The overall sector is increasing at a double-digit CAGR of over 17% and is expected to be worth nearly $5B by 2030. Within the total addressable market, offerings being developed by ATAC will specifically target the exercise and weight loss app vertical, which comprises the largest share of the fitness app category at 54.8%.*

The ATAC team has over 30 years of combined athletic training and coaching experience. Understanding that the long term benefits of sports participation are lost for those without access to training resources, the ultimate goal of our platform is to bridge existing socioeconomic gaps, and empower aspiring athletes everywhere.

Bryan J Heller CEO & DirectorBryan earned a B.S. from Penn State and was an NCAA Div I top 20 ranked wrestler. Prior to ATAC, he spent 15 years at a mid-sized Consulting Engineering firm, where he advanced from field technician all the way to corporate-wide business development lead.
Bryan also has 15 years of coaching experience. He built a team with 0 wins to a top 10 finish in the state, led all-star teams to 2, top-10 finishes at the most prestigious national tournament, and is a Certified sports nutritionist.Nicholas Richard RoyCOO & DirectorNick earned a Bachelor’s Degree from the University of Michigan where he was an NCAA Div I All-American in wrestling. Prior to Michigan, Nick was a 2x New Jersey high school State Champion and 3x State Finalist. He began his career with a stint in finance before founding and operating a nationally renowned wrestling training facility. Over the past 15 years, his athletes have won 30 State Championships and 150 top 8 finishes. Nick is also a Certified Kettlebell Training Instructor.Gabriele TronconeChief Architect/Lead Software Engineer Gabriele graduated from Universidad Metropolitana (VE) in 2019 with an engineering degree in Systems Engineering. He began his career with a Miami based development house,before joining ATAC in 2020. 
While at ATAC, he has completed a Master's Degree in Big Data with coursework focused on Artificial Intelligence and Machine Learning. Gabriele has also been responsible for the operations of ATAC Europe (a subsidiary of Advanced Training Athletic Club, Inc). Gabe is based in Spain and employed via ATAC's subsidiary, ATAC Europe.
Francisco TorrealbaUI/UX Designer Francisco graduated from Universidad Centro Occidental 'Lisandro Alvarado' in 2018 with an undergraduate degree in Economics. Simultaneously, Francisco earned an Associates Degree in graphic design from Centro Instituto de Diseño Gráfico in 2019.
He began his professional career with a Miami based development house, before joining ATAC as a freelancer in 2020 then full-time in 2021. Francisco serves dual-roles as the UI/UX designer and designer/creator for marketing materials. Virginia VitaliLead Frontend Software Engineer (Contractor)Virginia earned an engineering degree in Systems Engineering from Universidad Metropolitana (VE) in 2019. She began her career as a Full Stack Engineer, Project Manager, and Swift Developer for Aether Solutions before joining ATAC in 2020 as the Lead Frontend Engineer.
She has been responsible for critical frontend development decisions. Her attention to detail and deep knowledge of business needs has allowed ATAC to rapidly evolve with user feedback and behavior analysis. Abraham ChangSoftware Engineer (Contractor)Abraham, (better known as Chang) earned an engineering degree in Systems Engineering from Universidad Metropolitana (VE) in 2019. He began his career at Aether Solutions before moving to a Miami based development house as a Full Stack Developer.
He joined ATAC in 2021 as a Full Stack Software Engineer and has contributed to our 360° development needs. In addition to feature development, he's been responsible for building integral 3rd party integrations., ,