Motive amplifies growth for B2B startups with smarter data to drive sales

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Security Type
Technology, Financial Services
Min Investment
Wayne, PA
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts


Friends Invest First
$82.5K/MRR with 40% growth YoY
On track to break $1M in revenue for FY2022
Filed multiple trademarks and patents
World-class leadership team highly experienced in growing startups
First in industry to implement signature Data Point Pricing model (results driven)
Top Futurist JAS (Global CTO of IPG) and LinkedIn exec Peter Weinberg have joined advisory board

Management Team / Advisory Board Bios

Bobby Hill Co-Founder + CEOHas helped hundreds of B2B Software clients. Worked in product, sales, and fundraising for two B2B SaaS companies. Business degree from UVA, Captain of the Men’s Lacrosse team, and won a National Championship in 2011. Board member of Connect Thru Cancer., Jason Alan Snyder Lead Technology + Data ScientistInventor, technologist, and futurist. Brings over 25 years of experience leading technology, innovation, and transformation in CRM, advertising and marketing., Lisa Zhan-Monigan Head of Marketing15+ years of experience in product innovation and leading high volume B2B, D2C, and B2C marketing programs. Lisa loves analytics and executing high performing marketing strategies based on a blend of historical analytics, data, and future trends., Shoshana Balistierri Head of OperationsShoshana is a people strategist and HR transformation advisor that has spent 12+ years building and scaling globally distributed companies across the hospitality, retail, tech, wellness, and healthcare sectors., Alex Grube Head of ProductAlex is a data obsessed leader focused on building high performing revenue engines. He has scaled multiple teams across departments, including sales, lifecycle marketing, and revenue operations, in the Proptech and Home Services industries., Zander Geronimos Board AdvisorZander is the Head of Strategic Partnerships & Biz Dev for MetaProp, the most active early VC in PropTech. He works directly with the Motive leadership team to set long-term strategies, guide us through tactical obstacles, and form valuable partnerships.
Amount Raised : $1,141,793
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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