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Security Type
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Preferred Stock
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Categories
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Other
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Min Investment
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$1
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Offering Date
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January 19, 2020
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Expected Close Date
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April 18, 2020
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Target Raise
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$300.00K-$1.07M
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Deal Notes
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$1.11 per share
$25K+ pro rata right threshold
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Valuation
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$11,100,000
Company Description
Amplified creates world-class beer and serves it in a communal beer garden environment beside thoughtfully prepared Mediterranean cuisine, all while focusing our support on local musicians and the live music experience.
Perks
$500+ Soundcloud Famous - Branded credit card bottle opener and Amplified t-shirt
$1,000+ Garage Band Royalty - Previous tier plus bottle of our Electro Habanero hot sauce and 10% off your bills in 2020.
$2,500+ Previous tier plus signed growler from the Brew Crew AND 25% off your Amplified bills in 2020
$5,000+ Gobi Stage - Previous tier plus a gold record with your name hung in our brewery
$10,000+ Arena Headliner - Previous tiers plus a brew day with our team and naming rights to the beer!
Key Deal Facts
7 years of revenue growth, grossing $3.7 million in 2019.
2,000 barrels produced annually. Purchasing a former bakery in the under-developed Lemon Grove market to scale production by more than 5x.
Popular direct-to-consumer beer garden + kitchens in Pacific Beach and East Village San Diego sub-markets.
Intimate music venues at Amplified locations highlight and benefit local musicians. Weekly events + shows. Welcomes ~65 people.
Future canning line amplifies growth of collaboration beer releases.
The Lemon Grove facility will be our 3rd beer garden, hosting live music and food trucks to create a community-centric environment.
International medals for the best "American Lager," "American Wheat Ale," "Vienna Lager," and "Barrel-Aged Stout."
Created 12+ collaborations with local and touring bands, designing original artwork to coincide with the release of a new album or tour.
Use of Proceeds
If $300,001 is raised:
49.5% -- Down payment for new property 43% -- Brewing equipment (brewhouse and fermenters) 7.5% -- Wefunder intermediary fee
If $1,069,999 is raised:
29.5% -- Down payment for new property 20% -- Build out tasting room and beer garden 20% -- Pay down debt 10% -- Working capital and additional funds to peruse new tasting room locations 13% -- Brewing equipment (brewhouse and fermenters) 7.5% -- Wefunder intermediary fee
Management Team / Advisory Board Bios
Alex Pierson
Managing Member
After 5 years in hospitality finance, Alex left the corporate world to strike out on his own with fast-casual concept California Kebab. A few pivots & 10 years later, Amplified creates world-class beer to pair with its fresh Mediterranean cuisine.
Michael A. Craig
Chief Operating Officer
Over 2 years at Amplified, overseeing completion of the Backstage Beer Lounge and opening of Amplified East Village. Manages 85-person Ampli-crew. Leading the charge on Amplified Coffee Works. Ballast Point alum, MBA, analytic ninja.
Jeff Campbell
Director of Brewing Operations
Gold Medal at 2016 World Beer Cup, two Silver medals at SD Int'l Beer Fest, & two bronze medals at SDIBF in 4 years leading Amplified's brewing team. Recovering accountant, still obsessed with spreadsheets but more so with well-made lagers.
Deal Notes
$1.11 per share
$25K+ pro rata right threshold
