Well Seasoned

Well Seasoned

Restaurant-quality seasoned meats pre-prepared and delivered D2C

Claim My Business
Security Type
Crowd SAFE
Food & Bev
Min Investment
Offering Date
December 05, 2022
Expected Close Date
February 03, 2023
Target Raise
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Problem: With a growing number of American households having dual incomes, there is less time for working people to grocery shop and cook meals. Compounded by more Americans cooking after the pandemic, value-add meats are becoming more popular because they offer the benefit of time savings and ease of preparation. Solution: Well Seasoned has recognized this need and offers a wide variety of pre-seasoned high-quality meats delivered directly to the consumer’s doorstep. The hack to producing restaurant-quality meats at home is our subscription and a la carte offerings, that include a rotating menu of 20 individually portioned, pre-prepared meats that allow customers to cook restaurant quality meals with the best possible culinary results in the least amount of time. Products: Our ready-to-cook line includes deliciously seasoned meats that can be cooked in minutes, and our fully-cooked line includes items like brisket and pork shoulder that can take days to prepare, cutting the prep and cooking time down to 30 minutes or less. Pricing ranges from $4.95 to $6.13 per serving (depending on order size) and the meats are hand-picked by a fourth-generation family butcher, helping to ensure every portion meets our quality standards. We have deep roots in the food distribution and restaurant industry and are taking our sourcing, shipping, logistics, direct-to-consumer and food prep knowledge and network and applying it to Well Seasoned. Today, Well Seasoned is live nationwide with 20 rotating SKUs (see them at www.getwellseasoned.com). We have achieved over 7,000 boxes shipped since launch and have seen a 217%  increase in sales YoY (Q1-Q3 '22 vs Q1-Q3 '21). Our 2023 forecasts project net margins of 62% and gross margins of 40%, with an established supply chain of previous vendor relationships and operations that we believe set us up for larger scale.


Invest by January 6, 2023 (at 11:59 PM ET) and get one additional XL box for FREE! Tier 1 ($1,000-$2,499): 1 free XL box ($198 value) Tier 2 ($2,500-$4,999): 2 free XL boxes ($396 value) Tier 3 ($5,000-$9,999): 3 free XL boxes ($594 value) Tier 4 ($10,000-$24,999): 4 free XL boxes ($792 value) Tier 5 ($25K+): Free monthly XL box subscription for a year ($2574 value) + be involved in developing a new product (limited to the first 4 confirmed investors at this level) Note: all rewards are transferable Try Well Seasoned: http://www.getwellseasoned.com/seedinvest It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment. Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

Key Deal Facts

Co-founders' prior experience includes as COO at HelloFresh, chef at Momofuku (2 Michelin Stars), chef at Eleven Madison Park (3 Michelin Stars), manager of Smithfield's global McDonald's business unit, and General Manager at Slice Backed by key investors Antler and Gaingels, as well as the co-founder of Dropbox and the President of a leading US grass-fed beef company Endorsed by Geoffrey Zakarian (1 Michelin Star chef, cast member on Chopped & Iron Chef), who also represents the company on QVC Calculated CAC is $65 and AOV is $105 (as of October 2022) YoY sales have increased by 217% (Q1-Q3 2022 vs. Q1-Q3 2021) with 7,000+ total boxes sold

Amount Raised : $228,100
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

Research Reports

No reports have been submitted

Become a Reporter