Toybox Labs, Inc.

Toybox Labs, Inc.

Creator of proprietary 3D printer and platform allowing children to build their own personalized toys at home

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Min Investment
$1,000
Location
OAKLAND, CA
Offering Date
November 21, 2022
Expected Close Date
January 06, 2023
Target Raise
$25.00K-$1.24M
Website
toybox.com
Number of Employees
16
Cash
$1,325,662
Revenue
$10,055,807
Short Term Debt
$5,756,784
Cost of Goods
$7,761,827
Long Term Debt
$149,900
Net Income
$2,698,041

Company Description

Toybox is an integrated 3D printing platform and content marketplace that allows children (and adults) to find and design toys and various functional items to print at home from any phone, tablet, or computer. While typical 3D printing systems require a steep learning curve, Toybox can be set up in less than five minutes and users can start printing almost immediately with no prior training. The company’s vertical technology stack allows it to operate a multi-channel revenue model, utilizing both its software and hardware solutions to drive repeat engagement. Don't wait to have something delivered: print it - with just one click with Toybox. Monetization Strategy: 3D Printers: Toybox retails at $299 with a positive contribution margin on day one of the initial printer sale. In 2023, Toybox plans to release its V2 platform at $199.Printer Food: Printer Food is non-toxic, biodegradable corn-based material used to make toys/items. It MSRPs at $11 for standard Printer Food colors and $15 for special edition colors. Play Packs: Play Packs are $20 monthly subscription kits that include non-3D printed components and a unique activity to allow children to create more complex, educationally based, customized toys. Play Packs are designed to increase the habitual use of the platform resulting in additional ancillary sales.Premium Toys: Launched in Q4 2021, the Toybox Marketplace features premium, high margin, and high fidelity licensed toys in partnership with well-known names including Warner Bros, Adult Swim, DC Comics, Cartoon Network, Viacom, Universal, and more.Traction: In 2021, Toybox achieved $10.1M in revenue, and $1.2M in ARR (ARR is repeat subscription revenue). The company projects to continue to grow ARR to $7M in 2023. Toybox has seen great platform growth since launch and by Jan 2022, over 4M toys have been printed on the Toybox Platform.

Perks

If you invest before December 3rd (11:59 PM ET), you will also receive bonus perks in addition to the general perks!

Tier 1: $1,250 - $5,999

Your name listed as an investor in the source code of the Toybox homepage (optional)

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
Tier 2: $6,000 - $11,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Tier 3: $12,000 - $26,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Tier 4: $27,000 - $54,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque
Special first production limited edition run of the new Toybox Printer in Toybox orange. This will come with a PLA extruder

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Extra TPU (Soft Rubber) print head
Tier 5: $55,000 - $119,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque
Special first production limited edition run of the new Toybox Printer in Toybox orange. This will come with a PLA extruder
Custom toy designed to your specification for you to name and have on the Toybox platform

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Extra TPU (Soft Rubber) print head
Toybox T-shirt AND exclusive Toybox wristwatch
Tier 6: $120,000+

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque
Special first production limited edition run of the new Toybox Printer in Toybox orange. This will come with a PLA extruder
Custom toy designed to your specification for you to name and have on the Toybox platform
Custom printed sculpture of YOU to print on your Toybox and 3D printed by us and sent to you

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Extra TPU (Soft Rubber) print head
Toybox T-shirt AND exclusive Toybox wristwatch
First production run of full-color extruder upon release

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

Key Deal Facts

Since launching in 2017, has grown yearly revenue each year ($120k in 2017, $430k in 2018, $2.2M in 2019, $5.6M in 2020, and $10.1M in 2021) (unaudited)

Over 50K total printers sold (224% YoY increase from 2019 to 2020) and over 4.8 million toys printed

Partnered with top global brands including Warner Brothers, Cartoon Network, Looney Tunes, Hanna-Barbera, DC Multiverse, Paramount, Viacom, Universal, and NASA

2 pending patents covering hardware usability in 3D printing and security of licensed files

Growing new line of revenue in a subscription service, which sold out at 2021 launch and generated $1.2M in ARR in 12 days

Perks

If you invest before December 3rd (11:59 PM ET), you will also receive bonus perks in addition to the general perks!

Tier 1: $1,250 - $5,999

Your name listed as an investor in the source code of the Toybox homepage (optional)

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
Tier 2: $6,000 - $11,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Tier 3: $12,000 - $26,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Tier 4: $27,000 - $54,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque
Special first production limited edition run of the new Toybox Printer in Toybox orange. This will come with a PLA extruder

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Extra TPU (Soft Rubber) print head
Tier 5: $55,000 - $119,999

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque
Special first production limited edition run of the new Toybox Printer in Toybox orange. This will come with a PLA extruder
Custom toy designed to your specification for you to name and have on the Toybox platform

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Extra TPU (Soft Rubber) print head
Toybox T-shirt AND exclusive Toybox wristwatch
Tier 6: $120,000+

Your name listed as an investor in the source code of the Toybox homepage (optional)
20% off all Toybox products for 1 year (maximum 2 printers)
Exclusive 3d printed investor plaque
Special first production limited edition run of the new Toybox Printer in Toybox orange. This will come with a PLA extruder
Custom toy designed to your specification for you to name and have on the Toybox platform
Custom printed sculpture of YOU to print on your Toybox and 3D printed by us and sent to you

Before December 3rd Exclusive Perks:

Custom printed Toybox keychain, never to be released to the public
5 rolls of limited-time special-edition printer food
Exclusive printable toy unlocked only for investor accounts. This toy will never be released publicly
Extra TPU (Soft Rubber) print head
Toybox T-shirt AND exclusive Toybox wristwatch
First production run of full-color extruder upon release

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

Amount Raised : $1,272,610
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