Problem:There’s a $264.4B market by 2027 for extended size clothing that is greatly underserved. Companies are missing out on over 61% of potential revenue by not having inclusive sizing (percent of women who wear extended sizes). There is a lack of on-trend, sustainably-made fashion brands that service the full size range of customers looking to dress fashionably without sacrificing their ethics. Solution:WRAY offers chic, high-quality, and accessible luxury fashion that matches Gen-Z values. We are ethically produced, one of the most size-inclusive lines in North America, and our price point is competitive with contemporary disposable brands.Traction: Achieved $2.9 million in sales in the last 365 days (TTM as of Nov 2022).259% average YoY sales growth since 2018, with a repeat customer rate of 59%.70,000 email subscribers, with an average open rate of 63% - more than triple the fashion industry average of 15%.AOV of $239, with markups on our popular items of 3.19x - 7.92x our costs.73,000 Instagram followers, with celebrity influencers including Hilary Duff and Dakota Johnson.Achieved $70,000 in-store revenue within the first month of opening brick-and-mortar location, exceeding first-month revenue goals by 75%.Pre-order sold through ⅓ black color of one of the first high end extended size bootsProduct: Product is king at WRAY. Our designs are trend-setting, priced competitively with the contemporary market, and offer accessible luxury in sizes XXS-6X. Part of our "secret sauce" at WRAY is to test a style in a drop and iterate on that silhouette or print across more SKUs - to amortize our development costs while increasing our profits and revenue.By using this approach, we've identified over a dozen "evergreen" SKUs that account for $1M+ in sales, which we plan to keep in stock to continually acquire new customers.
