Tech-powered circular marketplace connecting brands and parents to buy, sell and upcycle kids' products, extending product lifetime value

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Security Type
Preferred Stock
Min Investment
Offering Date
December 02, 2022
Expected Close Date
December 28, 2022
Target Raise
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Parents spend thousands of dollars on kids’ products that are quickly outgrown. There is no single destination that enables parents with the choice to buy new, refurbished, or used kids' products on a single platform. This leads parents to overwhelmingly buy new rather than a combination of new and used based on their needs. (Parents spend on average $5K per household during ages 0-3.) Additionally, the secondary marketplaces that exist are time-consuming and plagued with fraudulent transactions leaving parents questioning the safety, value, and authenticity of the products with no official certification.Brand retail and second-hand markets are disconnected, as second-hand transactions are fragmented across multiple third-party platforms. The resale market is growing at 7.5% and retailers recognize the value of engaging customers throughout their customer journey but they are unable to capture value from the second-hand market for their products, given the barriers for upfront investment, risks of trying a new model and lack of access to an engaged customer base.Markid is a one-stop solution, designed to address parents’ unique needs. We empower parents to buy (new or used) and sell kids’ outgrown/unused items seamlessly through our integrated peer-to-peer and brand-resale channels, on one platformWe are reimagining how parents shop for their kids by enabling a shopping experience that offers them a choice to buy new, refurbished, and used, all on one platform, and make the process of selling back simple. We enable brands to reach a wider market, further their commitment to sustainability and cultivate a deeper relationship with their customers that goes beyond the first buyer.Markid is one of the first circular marketplaces in the kid's space that connects brands to an engaged peer-to-peer community of parents.


Early investors who invest a minimum of $1,500 or more by November 22nd at 11:59 pm ET, will be automatically entered into a raffle for a chance to win a luxury wellness getaway for two. The trip includes a 3-night stay at a luxury resort + flight and personalized perks for two (offer valid for a year) Plus - free 12-month membership to Entreprenista (a value of $350), $1,000 credit to shop on Markid, and a $1000 Gift Card from Back Market or The RealReal. A combined value of up to $10,000. 

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

Key Deal Facts

Achieved $1M in Gross Merchandise Value (GMV) with 62% repeat customers in 2021. Grew app downloads 220% YoY, surpassing 52K in October 2022. In October, grew app and web user base by 29% and 302% MoM, respectively.

Launched a certified (refurbished) pilot in 2021, allowing parents to buy certified strollers, gear, and bassinets, and earned 32% gross margin on sales in 2021.

Integrated and launched first brand partnership with the Swoondle Society, a managed marketplace for kids' new and gently used clothing, leading to 30K total listings to the platform.

Established collaborations with prominent content creators & mom influencers including Solid Starts (1.7M Instagram followers), Shenae Grimes-Beech (488K Instagram followers), and Working Momkind (217K Instagram followers) and can be found in noteworthy media mentions including NY Metro Parents, Entrepreneur Magazine, and Momtastic.

Founding team has diverse experience from building & scaling kids’ & baby e-commerce marketplaces at Amazon & to serial entrepreneurs driving digital marketing & social-media growth for small to mid-size businesses.

Management Team / Advisory Board Bios

Vivian Abraham
VP, Engineering

Gillian Jacome
Acquisition & Growth

Aalya Dhawan
Product & Data
Amount Raised : $249,507
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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