November 28, 2022
Expected Close Date
February 01, 2023
- Number of Employees
- Short Term Debt
- Cost of Goods
- Long Term Debt
- Net Income
The ProblemThere is a lack of higher-ABV, better-for-you, ready-to-drink (RTD) cocktail options. Most RTD cocktails contain high amounts of sugar, carbohydrates and calories—and are oftentimes low in ABV. And while 80% of U.S. consumers plan to drink RTD cocktails in 2022, 77% of consumers want to do more to stay healthy in the future.This puts consumers at odds with themselves at a time when:Americans are now buying more RTDs than traditional bottled spirits—and the category is set to soon exceed all of wine.This growth is expected to give the category command of 8% of total beverage alcohol by 2025, up from the current 4% share.RTDs are expected to be about 22% of U.S. alcohol sales by 2025—up from 9.6% in 2020.M&A activity by large alcohol companies is common, and spirits companies have seen exits at 10-20x revenue.Meanwhile, Tequila is experiencing unprecedented growth:Tequila has become one of the fastest-growing spirit in the U.S., with sales up 30.1% in 2021 compared to 2020.In 2022, Tequila sales are projected to outpace American whiskey sales for the first time.Tequila sales are expected to surpass vodka sales in 2023, which would make it the U.S.'s most-purchased spirit by value, at around $13.3B.The SolutionMeet Casatera, a range of 7% ABV, zero sugar, zero carb Tequila seltzers using Tequila from an award-winning distillery in Mexico. Available in Lime, Grapefruit and Strawberry, with a new Tropical Collection coming in early 2023, each Casatera is perfectly balanced, expertly blended, and made with all-natural ingredients.TractionSince launching on January 29, 2022, Casatera has expanded to 8 markets (CT, FL, MA, ME, NH, NJ, NY, RI). In October 2022, Casatera surpassed $228k in YTD revenue and is available in more than 350 liquor stores, restaurants, bars and hotels, such as Total Wine & More.
Try Casatera Tequila Seltzer
We're offering potential SeedInvest investors a 50% discount to try Casatera. Go to drinkcasatera.com and use the discount code SEED at checkout to receive the 50% discount exclusive to SeedInvest users.
Early Bird Bonus:
Investors who confirm their investment by Saturday, December 17, 2022 at 11:59 PM ET will receive a complimentary bump up to the next level of perks (must qualify for a perk tier to receive the boost).
Tier 1: Investors of $1,500-$2,499 or more will receive a 1-month subscription* of Casatera ($84 value). *A 1-month subscription is equivalent to 24 cans.
Tier 2: Investors of $2,500-$4,999 or more will receive a 2-month subscription of Casatera ($168 value).
Tier 3: Investors of $5,000-$9,999 or more will receive a 3-month subscription of Casatera ($252 value).
Enthusiast: Investors of $10,000-$24,999 or more will receive a 6-month subscription of Casatera plus a custom, Casatera-branded cooler ($1,004 value).
Ambassador: Investors of $25,000 or more will receive a 9-month subscription of Casatera plus a custom, Casatera-branded cooler, a quarterly one-on-one call or in-person meeting with the Co-Founders and early access to new products ($1,255 value).
It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.
Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.
Key Deal Facts
Developed and launched a lineup of 7% ABV, zero sugar, zero carb Tequila seltzers at a time when sales of spirit-based, ready-to-drink (RTD) cocktails increased 226% from 2016 to 2021, and Tequila has become the fastest-growing spirit in the U.S., valued at $12.89B in 2021 and projected to reach $24.19B by 2031
Since launching on January 29, 2022, Casatera has generated $228K in YTD revenue (unaudited), $19.1K of which came from DTC e-commerce, while maintaining an AOV of $23.2K from distributors
Product is available in 8 states (CT, FL, MA, ME, NH, NJ, NY, and RI) in more than 350 liquor stores, restaurants, bars and hotels, including select Total Wine and More, Omni Hotels & Resorts, Marriott Hotels and Serafina Restaurants. Established more than 800 points of distribution (PODs)
Key partnerships include leading distributors, such as Breakthru Beverage Group, Horizon Beverage Group, and Opici Family Distributing, Vault49, an internationally award-winning design studio, 1% for the Planet, Mexico's most awarded and woman-owned Tequila distillery and eCommerce platforms, including Drizly
Awarded silver medals at the 2022 The Fifty Best for Best Ready-to-Drink Cocktail awards by The Fifty Best and shortlisted alongside established brands such as Espolon Tequila at the 2022 Dieline Awards Shortlist
Management Team / Advisory Board Bios
Chief Sales Officer