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Categories
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Other
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Min Investment
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$100
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Offering Date
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January 23, 2020
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Expected Close Date
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April 22, 2020
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Target Raise
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$50.00K-$250.00K
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Valuation
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$5,500,000
Company Description
As busy people, we simply could not find quick and easy meals with ingredients that we approved of. So, we made them. We make seriously tasty meals in transparent pouches so you can see the good stuff - ready to eat in 90-seconds, microwave safe, BPA-free and just $6.99 - $7.99. Get your choice of keto, vegan or low-calorie options shipped directly to your door. Made with functional ingredients such as Bone Broth, Turmeric & Coconut.
Perks
$250+ One Soup + 15% off code for Proper Good website, valid for 90 days
$500+ Two Soups + 20% off code for Proper Good website, valid for 90 days
$1,000+ Proper Good branded hat + Two Soups + 25% off code for Proper Good website, valid for 90 days
$10,000+ All our launch soups + Proper Good branded hat + 35% off code for Proper Good website, valid for 90 days + access to company private Slack channel for discussion, new products, behind the scenes and founder chat
Key Deal Facts
Previously worked together for 5+ years as founders. Launched 10+ food products to 1000's of stores in the US including WholeFoods.
Lean business model. Low-minimum production quantities, short 3-week lead times, high 65%+ margins.
Ready for launch. Recipes & product complete. First production penciled in for early February 2020.
Direct-to-Consumer (DTC) allows us to fully control the customer experience while being nimble, acting quickly, and building a community of customers and investors. DTC also gives us tremendous insights and actionable data to continuously improve the company.
Within our founding team, we are repeat founders in the US food space, our CEO has Stanford MBA education, our CMO has extensive hands-on content and performance marketing experience, our Head of Operations has 10+ years building and scaling food supply chains, and we have Consumer Goods expert advisors.
Use of Proceeds
If $50,000 is raised:
50% towards first production run. 30% towards towards digital and influencer marketing. 13.5% towards brand partnerships. 6.5% towards Wefunder Fees.
If $250,000 is raised:
50% towards new brand content, further marketing outreach, brand partnerships, expanse of in-house team, all in the support of sales. 25% general operations and capital reserves for continued product production and sales initiatives. 18.5% towards new flavor and product development. 6.5% towards Wefunder Fees.
Management Team / Advisory Board Bios
Christopher Jane
Founder & CEO
Stanford MBA, 5+ yrs in US food space as co-founder & CEO of Montana Mex. www.christofthejane.com
Jennifer Jane
Founder & CMO
5+ yrs in marketing & content creation. Comedian & co-star of Charged Film. www.jennyofthejane.com
Rebecca O'Brien
Head of Operations
10+ years in food brand operations, setting up & scaling supply chains from startup to $10mm+ sales
