This App Saves Lives

Mobile app-based platform that rewards and gamifies safe driving behavior

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Min Investment
Offering Date
November 21, 2022
Expected Close Date
January 06, 2023
Target Raise
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

This App Saves Lives (“TASL”) is a mobile app-based solution that rewards drivers who abstain from phone-based distracted driving. Distracted driving causes 2 million accidents annually. In fact, 10 people die every single day from distracted driving and phone use is involved in 57% of all collisions. We're putting a serious dent in distracted driving through powerful technology. Our rewards-based approach is grounded in behavioral psychology which finds that rewards, not punishments, drive the greatest behavioral change. Our mobile app automatically runs in the background each time someone drives. Drivers earn rewards from nationally recognized brands for driving undistracted. We add in gamification to further motivate safe driving behavior. And our Parent Portal enables the parents of young drivers to monitor and reward their child's safe driving behavior. TASL employs a national multi-stakeholder business model that provides consumers, brands, insurance companies and employers with innovative solutions to reward safe driving and save lives:Consumers: TASL mobile app and subscription-based Parent Portal encourages safe driving and provides a socially responsible method for brands to market to consumers Brands: By sponsoring rewards, brands can acquire new customers and appeal to consumers through an important socially conscious lensInsurance Companies: TASL provides information on customer driving habits and encourages safer driving, which can reduce costs for insurance companiesEmployers: TASL can reduce liability and reputational consequences for corporate fleets. TASL also powers fun and community-building safe driving initiativesEarly Traction: 30K+ users and 100+ partners including Shake Shack, Insomnia Cookies, Verizon, Reebok, ParkMobile and more.  Incubated in Techstars. Covered by The New York Times, WSJ, Cheddar News and more. 


In addition to ownership in TASL, investors are eligible to receive the following perks: 

Early Bird Bonus: Investors who confirm investments, or reserve & convert their investment within two weeks of accepting investments (exact date to be announced) will receive a complimentary bump up to the next level of perks (Must qualify for a perk tier in order to receive the boost. First 3 levels only eligible for bump up):

Invest $1,500 - $2,499: Free annual PLATINUM Parent Portal membership to use or give away + personalized promo code for your TASL app referrals ($300 value)
Invest $2,500 - $4,999 : Tier 1 perks + limited edition customized TASL bracelet to showcase your support + bring TASL to your workplace for a safe driving competition amongst colleagues (up to 100 employees) ($2,500 value)
Invest $5,000 - $14,999:  Tier 2 perks + up to 50 free 1-year subscriptions to TASL's Parent Portal to share with colleagues, friends or family ($12,500 value)
Invest $15,000 - $24,999: Tier 3 perks + dedicated spotlight for you, your family or your company in a TASL Tuesday newsletter that is sent out to the nationwide community of TASL users ($15,000 value)
Invest $25,000 - $49,999: Tier 4 perks + choose from option 1 or 2 below ($25,000 value)
In-app placement: Dedicated Drive Status badge named for you! We will rename one of TASL's 10 safe driving badges in honor of you, your family or your company for 6 months. Our national community of drivers will unlock a safe driving badge named for you!  - ** Limited Edition: 10 available, assigned based on earliest confirmed investments ** 
Charity Inclusion:  Feature of your charity of choice in TASL’s Drive for Good charity initiative campaign, which is showcased to TASL’s entire community for 3 months

Invest $50,000 or more: Tier 5 perks + one-on-one call or lunch meeting (sushi, anyone?!) with the CEO (dare we say, priceless?!) + entrance into lottery for a bike ride with TASL supporter and Tour de France cyclist George Hincapie

Notes: (I) Perks must be redeemed or scheduled within 30 days of being contacted by the TASL team after the campaign. (II) George Hincapie bike ride to take place in his hometown in South Carolina.

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

Key Deal Facts

Since launching in 2020, achieved 30K+ users and prevented an estimated 50+ accidents; grew user base 85% YoY from August 2021 to August 2022; nationwide community has accumulated 136 million safe driving minutes and earned 83 million rewards points

100+ partners and customers including Verizon, Shake Shack, Urban Outfitters, ParkMobile, UNiDAYS, Student Advantage, Wellstar, Insomnia Cookies, and more

Founder and CEO achieved a successful exit from previous startup, VerbalizeIt, a similar two-sided business incubated in Techstars and featured on Shark Tank

Graduated from Techstars accelerator program in 2020, garnering prominent supporters and stakeholders such as Arianna Huffington (supporter), Marcus Lemonis (supporter), George Hincapie (supporter), GoAhead Ventures (investor), Gaingels (investor), and more

Featured in the New York Times, the Wall Street Journal, Cheddar News, the Philadelphia Inquirer, CBC, and more

Management Team / Advisory Board Bios

Tien Nguyen
Head of Brand Partnerships

Jonathan Bernard
Growth Hacking

Piotr Sawinski
Technology Lead

Miron Jakubowski
Technology Lead
Amount Raised : $57,800
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