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Security Type
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SAFE
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Categories
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Other
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Min Investment
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$25
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Offering Date
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February 09, 2020
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Expected Close Date
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May 09, 2020
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Target Raise
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$50.00K-$500.00K
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Deal Notes
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$1.00 per share
25.0% discount
Company Description
Fuchsia is direct-to-consumer brand focused on selling luxury artisanal products in a highly transparent way. We built a transparent supply chain that leverages the already existing infrastructure of the artisan economy and brings it in front of global consumers. Removing middlemen from existing supply chain allows us to make luxury products affordable for our consumers and at the same time add value to artisans by empowering local economies and scale ethical fashion globally.
Perks
Invest $250+ for Get a 20% discount with promo code for (1) year, and early access to our pre-launch styles.
$500+ Get a 25% discount with exclusive investor promo code for (1) year, and early access to our pre-launch styles.
$1,000+ Get 1 FREE pair of shoes + 25% discount with exclusive investor promo code for online purchase for (1) year, and early access to our pre-launch styles.
$2,500+ Get 3 pairs of FREE Shoes with artisan signature on it+ 25% discount code with exclusive investor promo code for online purchase for (1) year, and early access to our pre-launch styles.
$5,000+ Get 3 pairs of FREE Shoes with artisan signature on it + 1 Himalayan Cashmere Scarves + 25% discount with exclusive investor promo code for online purchase for (1) year, and early access to our pre-launch styles.
$10,000+ Get 5 pairs of FREE Shoes with artisan signature on it + 2 Himalayan Cashmere Scarves + 25% discount with exclusive investor promo code for online purchase for (1) year, and early access to our pre-launch styles.
Key Deal Facts
Over 10,000 pairs of Fuchsia shoes sold
Our 2016 Kickstarter campaign was the most biggest successful campaign for ballet flats
25% Repeat Purchase Rate within 30 days
The founders have years of experience working for companies like Amazon and Microsoft
GROWTH POTENTIAL: $30 billion U.S. non-athletic footwear industry, with growth driven by e-commerce sales, fashionable & comfortable shoes.
Over $200,000 of direct to consumer sales in last 18 months
Use of Proceeds
If $100,000 is raised:
80% will be used towards user Growth and Marketing. 12.5 % will be used toward inventory7.5% will be used towards Wefunder intermediary fee
If $500,000 is raised:
40% will be used towards user growth and Marketing. 40% will be used towards hiring a Growth Marketer, Supply Chain Manager and Designer12.5% will be used toward inventory7.5% will be used towards Wefunder intermediary fee
Management Team / Advisory Board Bios
Afshan Abbas
CEO
Afshan has worked for Microsoft and INRIX as a data engineer. At Microsoft’s incubation team, she learned how to take an idea to market, even in the face of adversity.
Rameez Sajwani
CTO
Rameez on the other hand worked as a senior software engineer and worked on world's largest distribution systems - AMAZON S3 and Microsoft Azure.
Muhammad Umar
Regional Director Pakistan
Omer oversees day to day operation in Pakistan, including relationship with artisan factories and logistics.
Deal Notes
$1.00 per share
25.0% discount