Meet Happi, now selling cannabis beverages in 32 states and scaling rapidly

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Security Type
Retail, Alcohol, Food & Bev
Min Investment
Birmingham, MI
Expected Close Date
April 29, 2024
Target Raise
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Expanded with direct-to-consumer sales in 38 states in February 2023
Expected to generate $7.5M+ in revenue in 2023 (not guaranteed)
Experienced leadership team with previous multi-million dollar exits across cannabis & entertainment
Patent application filed for product formulations of first-to-market functional skus
Featured in Bloomberg, Forbes, BevNET, and Trend Hunter
First infused drink in Michigan's adult use market and first national brand to distribute in Texas
Backed by high-profile cannabis industry veteran investors
Best-in-class formulations developed with industry-leading scientists

Management Team / Advisory Board Bios

Joe Reynolds CEO & Co-Founder• Founded & led Red Frog Events as CEO through a $50M+ exit
• Scaled the business to Inc. Magazine’s 9th fastest growing company in America
• Named to Forbes’ Most Promising CEOs Under 35 List
• Chicago Crain’s 40 Under 40, Lisa Hurwitz President & Co-Founder• Served as CMO for Grassroots Cannabis through $830M Curaleaf sale in 2020
• 20 years of success building CPG brands for P&G and Kimberly-Clark
• Founder of Women In Cannabis Executive Leadership Group
• Chicago Crain’s 40 Under 40
Amount Raised : $1,213,818
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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