Urban Modesty

Modest fashion designer and retailer When one thinks of modest fashion, one imagines ill-fitting, long, draping clothing, something like what my grandmother would wear. Who says modest fashion has to be frumpy, dumpy and out of fashion?  Shopping for modest clothing is like looking for a needle in a haystack. Skirts and dresses never seemed to be quite long enough. Shirts were often sheer, didn't come up high enough in the front. Even, if by some odd chance that did find something, they were really expensive or not very stylish.Before Urban Modesty, to put together an outfit, Sherihan had to go to several stores. Store 1 for the stylish dress with the high slit.  Store 2 for the blazer to cover the arms, and store 3 for the lining to cover the high thigh slit. It was exhausting  and the contraption created in the end didn't look so good!Instead of being discouraged, Sherihan took matters into her own hands and started designing her own clothing. In spring of 2014, Sherihan decided to help women who felt the same. Ahmed joined the team later on as our first investor and as an online marketing expert. Their goal is to help women find stylish and affordable clothing with modern styles that match their clothing needs and are good quality. We believe modesty isn't about hiding ourselves, it's about revealing our dignity!Urban Modesty is an online modest clothing retail brand based out of New York for fashion-forward women who want to dress trendy and show their personality without compromising their values.  Who says it has to be frumpy? 

First 100 who contribute $1000 receive a $50 Gift Card
First 75 who contribute $3000 receive a $250 Gift Card & Contribution to the design of a new collection with early access to it
First 50 who contribute $5,000 receive a $500 Gift Card & Involvement in product expansion and design with early access to the product
First 20 who contribute $10,000 receive a $1,000 gift card and behind the scene access to a photoshoot with model and designer meet and greet
First 10 who contribute $20,000 receive pre flagship store grand opening access with CEO meet and greet and plans discussion. Annual ask CEO anything and execution plan update.
First 5 who contribute $50,000 receive pre flagship store grand opening access with CEO and executive team meet and greet and dinner. Semi-Annual ask CEO anything meeting.
First 3 who contribute $100,000 receive a 3 day trip to New York from any US City to meet and greet the CEO and have a one on one store Grand Opening Preview. Quarterly ask CEO anything meeting.
Note: Higher tiers can replace perks from their tier with a perk from a lower tier.

Over $1.2 million in lifetime sales (unaudited)
30,000+ designs sold to 9,800+ customers
Sold in over 20 countries
Modest fashion industry was estimated at $270B in 2017 and is projected to reach $360B+ by 2023
Median mentions include: Good Morning America and The New York Times

Sherihan Moustafa
CEO and Creative Director
What happens when an economics major who understands the basics of the laws of supply and demand and has a passion for fashion sees an underserved market? Sherihan Moustafa founded Urban Modesty out of a need that she herself could not fulfill. Raised in Brooklyn, she weaves together urban designs, with an interesting dynamic, geared towards modesty. She has a degree in Economics from CCNY (City University of NY) and is a graduate of the 2014 Graduated FastTrac® NewVenture™ from The Kauffman Center of Entrepreneurship. 

Ahmed Megahed
Chief Marketing Officer
Ahmed brings 15 years of corporate experience to Urban Modesty.  As the Chief Marketing Officer, Ahmed leads the company's facebook Marketing, google Marketing, and website conversion optimization. Ahmed has spent over $100,000 on Facebook Marketing, and has learned what works and what not to waste funds on. He has developed the capability to target our ideal customer with exceptionally captivating ads.  Ahmed has built a sales funnel that converts visitors to customers, and keeps the customers coming back to shop more.  Ahmed plans to leverage a portion of this raise to scale his proven marketing techniques, which will increase sales while reducing the firm's per purchase ad cost.In Ahmed's free time he loves to read every book related to sales and influence that he can get his hands on!

Round type: Seed Round size: US $300,000 Minimum investment: US $1,000 Target Minimum: US $200,000 Raised to date: US $123,025 US $23,025 (under Reg CF only) Security Type: Preferred Equity Share price: US $7.5 Pre-money valuation: US $1,500,000 Is participating?: False Liquidation preference: 1.0x