A-Plan Coaching, LLC

An optimized and scalable version of traditional one-on-one coachingA-Plan is taking traditional one-on-one coaching, a resource already used at the highest levels of 40% of Fortune 500 companies, leading businesses, and start-ups, and making it available to more levels of more companies in more industries and markets. To date, coaching has not been a scalable industry. Coaching is too expensive for broad application in most companies because there have been very few economies of scale, until now. The user experience is also fairly outdated and there has been very limited application of technology. Historically, there has been a significant variability in the service offering and levels of quality. However, due to the rising levels of chronic stress in the workplace (83% of US workers suffer from work related stress), which has an enormous cost for businesses worldwide, there is an opportunity to create a unified, scalable, high quality, and cost-effective solution: A-Plan Coaching. A-Plan is solving these problems in the industry and realizing this opportunity by creating a scalable coaching platform. By making coaching more efficient, which enables us to lower the cost, we can expand the market. A-Plan has created a standardized and holistic method so that individuals and teams across organizations can share consistent tools, language and approaches. From a tech standpoint, we have created a simple yet powerful app with video conferencing, text chat, time stamped session notes, notifications, client management tools and more. In order to ensure the impact, A-Plan has designed ways to track and measure the effectiveness of the coaching because we know that the tracking of ROI is critical for our customers.So far, with limited marketing, we’ve secured and retained 6 corporate clients along with dozens of individuals from smaller companies – representing over $60k in monthly recurring revenue. 

$20,000-$49,999 | 1 month of free A-Plan Coaching
$50,000-$99,999 | 3 months of free A-Plan Coaching
$100,000+ | 6 months of free A-Plan Coaching
It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Corporate clients include Met Life, Nike's Valiant Lab, The City of San Francisco, and the Tides Network
$197k in 2020 revenue as of March 10, 2020, compared to $228k in revenue for full year 2019 (unaudited)
29 high level coaches trained in A-Plan's proprietary method, which includes use of our app-based coaching platform
MVP App developed and available on the App Store and Google Play Store; achieved 4.6 star rating with positive reviews speaking to the effectiveness of the A-Plan coaching method
In a Company conducted survey, 94% of respondents in their initial pilot program identified important goals and increased fulfillment, and 100% would recommend A-Plan to a friend or colleague

Technology and Design: 48%

Sales and Marketing: 28%

Training and QA/QC: 16%

Operations: 8%

Michael Counts
Founder
Michael is a serial entrepreneur whose focus for 20 years has been user experience across a wide range of businesses including mobile tech, live entertainment, tourism, opera and live concerts, immersive and transportive experiences, and the application of emerging technologies to all of the above.

Sara Ellis Conant
CEO
Sara is a coaching pioneer with 20 years experience. Following her BA and MBA from Stanford, she managed the corporate responsibility services at Deloitte Consulting from inception to $150 million annual revenue. She and her team currently coach many individuals and organizations including Google, City of San Francisco, and Tides Foundation. 

Round type: Seed Round size: US $700,000 Minimum investment: US $1,000 Target Minimum: US $350,000 Raised to date: US $152,000 US $2,000 (under Reg CF only) Security Type: Crowd Note Conversion discount: 20.0% Interest rate: 5.0% Note term: 24 months