Innovative Fitness Lifestyle Ecosystem: Community Built, Backed, & Driven

Security Type
Min Investment
Solana Beach, CA
Offering Date
November 14, 2019
Expected Close Date
August 01, 2020
Target Raise
Deal Notes

$1.00 per share

Company Description

We are a training lifestyle brand, founded by unconventional thinkers dedicated to the development of new ideas and the possibilities that focus on the well-being of our community.

Key Deal Facts

We have generated net revenues of over $50 million since 2012, including $12.6 million in 2019, producing a +70% Compound Annual Growth Rate (CAGR).
We have 250,000+ customers, of which include 25,000+ certified fitness experts and 20,000+ military personnel and first responders.
We have gained more than 4,900 investors, of which, 85% are also loyal customers who have infused $9.9 million into the company. This inspired the HYLETE coined term, “investomer.”

Use of Proceeds

Marketing, Product Creation and Increase Inventory Holdings, Working Capital and Other General Corporate Purposes

Management Team / Advisory Board Bios

Ron L. Wilson, II
Chief Executive Officer & Co-Founder
Ron L. Wilson, II has been our CEO since our company’s founding in 2012. He was also the founder of Jaco Clothing, Kelysus, and 180s, which grew to over $50 million in sales and achieved a ranking of #9 on Inc. Magazine’s 500 fastest growing companies. He is a former Ernst & Young Entrepreneur of the Year National Finalist and a Sports & Fitness Industry Association “Top 25 Leaders in Sporting Goods”. Ron holds a BS in Industrial and Systems Engineering from Virginia Tech and an MBA from The Wharton School, University of Pennsylvania.

Matt Paulson
Chief Brand Officer & Co-Founder
In addition to co-founding our company, Matt also co-founded Xtreme Sponge, a cleaning supply company. Previously, he worked as the Director of Sales and Marketing for Jaco Clothing. Matt holds a BS from the Marriott School of Management, Brigham Young University, and an MBA from San Diego State University.

Adam Colton
Chief Financial Officer
Adam has been our CFO since 2019. He started his career as an auditor with PricewaterhouseCoopers and has over 15 years of experience serving as a Chief Financial Officer, including National Cardiac and the Lamkin Corporation. He also co-founded Mad Dog Multimedia, which grew to over $40 million in sales. Adam holds a BS in Accounting from Binghamton University School of Management and an MBA from The Wharton School, University of Pennsylvania.

Deal Notes

$1.00 per share

Amount Raised : $573,331
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Security Description

Equity is a stock or any other security representing a direct ownership interest.

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