Sniffy Labs

We create online dog training experience for dog owners and make it professional and smooth for them to manage every aspect of the training. Customers learn how to train a dog through tailored in-app training plans with in-depth video tutorials, daily practice, and access to professional advice through certified canine trainers.

$250+ 50% off for three month Sniffy App membership
$500+ Previous Perk + 50% off for six month Sniffy App membership
$1,000+ Previous Perks + 50% off for one year Sniffy App membership
$5,000+ Previous Perks + Name added to the investor appreciation list on our website + Exclusive "Sniffy Investor" T-shirt
$10,000+ Previous Perks + Name added to the investor appreciation list as "Lead Investor" on our website + 30 minute video call consultation with our dog trainer

First mover advantage focused on innovating the traditional dog training market
US total addressable market is $1B a year, and growing at 10% a year; has the global reach market potential- any companion dog, any language
Launched closed beta in December 2019 with 50 dog owners; quickly got 39 testers converted to customers at a 78% conversion rate
Partnering with two breeders and two shelters that are promoting us to dog owners
Built product with $0 outside fund, technical founders develop and iterate the product quickly
Field experts onboard to create professional dog training content
Solid customer discovery by talking to over 400 dog owners and trainers to find the product-market fit
Advocate animal welfare and against animal cruelty; proper dog training could help mitigate behavioral issues and decrease abandonment rate

If $20,000 is raised:

40% Marketing (FB ads, SEO, channel partner marketing, email marketing tools);  50% Research & Development (Back-end development, front-end development, user-interface design, server cost, dog trainer compensation, training video creation)  5% Legal and Misc. costs 5% Wefunder Intermediary Fee

If $50,000 is raised:

40% Marketing (FB ads, SEO, channel partner marketing, email marketing tools);  50% Research & Development (Back-end development, front-end development, user-interface design, server cost, dog trainer compensation, training video creation)  5% Legal and Misc. costs 5% Wefunder Intermediary Fee

Howard Shyng
Co-Founder & President
Co-Founded Sniffy Labs Inc. in Sep 2019; NY State Business Model Competition Semi-finalist; M.S. in Human-Computer Interaction; Saved the life of a disabled cat, ZaiZai; Front-End developer.

Ting Zhu
Co-Founder & Vice President
B.E. in Software Engineering and M.S. in Human-Computer Interaction; Proud mama of a 3 years old border collie, Chubby; Recipient of National Scholarship of China; Product designer.

Allen Cheng
Front-End Developer
CS based Android developer who has great passion on building handy products to facilitate people's life; 4 year full-time working experience as Senior Android Developer; Expertise goes to build, maintain and improve Android mobile application.