Aaron "Hoff" HoffmanFounder, Chief Brand and Product ManagerHoff grew up in his family kitchen, learning the tricks of the trade and snacking on spicy food. Chili peppers, salsas, and hot sauces were in abundance and always within reach. From these humble beginnings, Hoff found his true love — preparing and sharing delicious food for friends and family. And his lifelong goal became to one day turn this calling into a career. A self-taught designer, marketer, and serial entrepreneur by day, Hoff’s focus shifted, but dreams of working with food were never far out of sight. In 2013, Hoff and his wife Michelle, aka Pepper, started bottling hot sauce as gifts for family and friends. The sauce in those bottles was the result of years of recipe tweaking, searching for the perfect balance of heat and flavor. The rave reviews poured in, and Hoff & Pepper as we know it was born. Michelle "Pepper" Hoffman Co-Founder, Director of Manufacturing Michelle assisted in the creation of the original Hoff Sauce label and directed the printing and hand labeling in the brand's earliest days. As the operation continued to grow, Michelle stepped into a role as the sole production team member, sourcing ingredients, scheduling deliveries, and hand-filling bottles. Today, Michelle continues to manage production for Hoff & Pepper. Currently, she is excited exploring ways to automate the Hoff production process. Implementing this technology will help her team do their best work and ensure all members are well compensated for their time. Tyler JenksPresident and CEOTyler started his entrepreneurial journey while still enrolled in undergrad. He and his co-founders raised $4.2M for a venture that eventually led him to Chattanooga and status as one of Business Week's Top 25 Under 25. The company went through several iterations, but ultimately became a consultancy where he met and worked with Hoff & Pepper founder, Aaron Hoffman. In 2018, Tyler joined Hoff & Pepper full time, serving as partner and CEO. In this role, he has overseen a tremendous period of growth, helping the company crack $3 million in annual recurring revenue. Now, Tyler's focus lies in achieving economies of scale for Hoff & Pepper. Specifically, his goal is to continue sourcing the most farm fresh ingredients possible while keeping costs manageable and approachable for consumers. His vision for Hoff & Pepper is to branch into multiple product categories made entirely with regeneratively-grown ingredients and find a home on every kitchen table nationwide. Asher HoffmanDirector of SalesAsher Hoffman, Director of Sales, has a history of entrepreneurship and leadership, having founded Asher Auctions, a medical equipment reselling company, and served as the Chief Operations Officer at Elizabeth's Moving in Chattanooga, TN. He joined Hoff and Pepper as the first full-time employee in 2017 and became the Director of Sales in 2018. Under Asher's sales leadership, Hoff and Pepper has grown to over 4,000 stores and 40,000 direct-to-consumer customers, resulting in over $3M in revenue. His entrepreneurial spirit and experience in managing diverse teams have played a vital role in expanding the company's reach and establishing strong relationships with retail partners., Kevin BoehmBoard Member (Part Time)As a Chattanooga native, Kevin is proud to see local businesses like Hoff & Pepper succeed. Kevin spends 1 to 2 hours a week on Hoff and Pepper.