Reel Analytics

Reel Analytics uses AI-powered player tracking technology that unlocks athleticism data from a video. The objective athleticism data powers proprietary In-Game Athleticism (IGA) scores, helping coaches evaluate players more accurately. Along with the data, short-form video content with Reel Analytics’ graphics is an output of its technology. The data and video content can be used by media and sports betting companies to drive fan engagement. It can also be used by fantasy football players and bettors to gain deeper insights into the players and the game.

The company has developed great proprietary technology. Reel Analytics is a sports technology and data company that offers video-based player tracking technology, used by, but not limited to National Football League scouts, NCAA football scouts, athletes, and agents. The Company's patent-pending AI-powered player tracking technology unlocks athleticism data from game film to produce objective player evaluations and projections. The tracking technology has an accuracy of +/-2% of the NFL’s NextGen Stats. Currently, it covers football only. 

The global sports analytics market is estimated at $2.45B in 2023 and is expected to grow to $8.1B by 2027. There are 1.3 million football players and teams giving the company a big dataset. Its competitive landscape includes wearable device companies relying on RFID and GPS technology to track players. It has a significant cost advantage against such companies since it can avoid hardware expenses associated with developing, manufacturing, and maintaining wearable devices and is easier to scale.

Reel Analytics' business model consists of two verticals; performance analysis for teams and athletes, and fan engagement for sports media companies. Teams and athletes can access its athleticism data via annual subscription plans while fans can access its athleticism data on their favorite sports site.

The users of the technology are sports coaches and team player recruits/evaluators who need such analysis to enhance accuracy for projecting players to the next level. The reel analytics athleticism data has been referenced by USA Today, PFF, Bleacher Report, The Sporting News, and ESPN. For the year ended December 31, 2022, the company recorded revenue of $23,748 while the cost of goods sold was $46,620. The traction for the product looks good.

Recruiting Analytics Inc. plans to use the proceeds primarily for technology development, hiring staff, marketing, and founder salaries.

Cory Yates, Co-founder & CEO
Cory is a passion-driven entrepreneur motivated by innovative problem-solving. Cory was named Décor Merchant of the Year in 2011 for the best P&L performance at The Home Depot, the company's highest merchandising honor. Cory has led high-performing cross-functional teams responsible for high-financial impact businesses totaling billions in revenue. He has also been a featured speaker at the American Football Coaches Association Convention on modern data analytics in the context of player evaluations. This is his first startup and he currently works full-time with the company. 

Alfonzo Thurman, Co-founder & COO
Alfonzo is an entrepreneur and an experienced Merchandising and Sourcing executive with a history of bringing innovative products to market. As a Merchandising Executive with The Home Depot and a Strategic Sourcing Director/Category Manager for Safeway, Alfonzo successfully led the launch of industry-leading product lines such as Diablo Creek and Firefly wines, Husky, and HDX plumbing tools. He has earlier co-founded Mule2Go. Mule2Go utilizes crowd-sourced drivers to deliver products from local retailers, on the same day, with real-time delivery tracking. This is his second startup and he currently works on both his startups simultaneously. 

The company has good management team.