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A mobile app that helps people cook using food they only have on hand.

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Security Type
Technology, Retail, Consumer Goods & Products, Other
Min Investment
Palm Desert, CA
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

💥Millennial + Gen Z tech Beta testers - 93% said they would use the app daily. ✅ Dataset consists of 1M+ verified recipes already. 🍝Virtual Cloud Pantry with real time inventory updates. "Food Image to Recipe" tech is 99% accurate with thousands of ingredients. 🧐Founder has over twenty years experience in the food industry. 64% of Millennials + Gen Z use smartphones while cooking and want to become better cooks. 📺As seen on ABC, CNBC, CBS, Fox News & Market Watch.

Management Team / Advisory Board Bios

Richard DeRose Founder, CEORich is continuing his entrepreneurial journey to bring to market and establish Whatz2Eat as a market leader. Has built and scaled two compliance companies and a nonprofit organization. Decorated U.S. Navy Veteran, Published Author and closet chef., Deirdre DeRose President, Co-Founder20+ years in the food industry with experience in food product engineering, sales & distribution and sound knowledge of food markets, industry trends and demographics. Affiliate companies include Vanlaw Foods & La Salsa Industries., Juan Guzman Chief Technology OfficerTalented designer & software engineer responsible for our full tech stack and delivering a superior UI, UX experience while managing a team of 18+ developers. Successfully designed and built 25 products in multiple industries., Steve Aust Chief Strategy OfficerSteve has 30 years of solid business experience. He has raised over $100M in Venture Capital for companies such as Home Shopping Network, Vision Quest, 2Extreme Sports. Ranked Top 100 Networkers for 12 years running with over 250K Distributors., Dr. Sarabjot Singh Anand Chief Data Scientist Sarabjot specializes in data mining and developing technology algorithms in areas such as recommender systems, diver monitoring, cross & upselling products in retail and churn predictions. He has published 90 Academic papers on data mining., Joe Hipple Lead Investor Relations CEO/Founder of F.E.A. Strategies Group, assisting company's in evaluating ideas, strategic planning, funding and launching operations. Joe has raised over $380M for startups and mid-size companies., Noah Gresham Director of Technology As an entrepreneur, Noah has been building businesses for 25+ years, concentrating on disruptive technologies and business models using enriched Data Insights, Artificial Intelligence, Block Chain and Data Science.

Amount Raised : $58,040
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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