Bingham Farms, MI
July 12, 2023
Expected Close Date
December 15, 2023
- Number of Employees
- Short Term Debt
- Cost of Goods
- Long Term Debt
- Net Income
ImpactEleven is a professional speaking training, development, and accelerator community where aspiring, emerging, and established professional speakers can learn from its program, amplify their influence and impact, and transform lives and the world.
The company enables those with something meaningful to say to hone their message, elevate their brand, earn more opportunities at higher fees, and scale their professional speaking business. It offers 4 different product categories: live events, coaching, creative services, and membership subscriptions.
ImpactEleven is in the Professional Development, Creative and Personal Development sub-sectors of the EdTech industry, representing $57B in annual global spending. The market size is forecasted to expand at a CAGR of 13.6% from 2023 to 2030. There are approximately 100,000 professional speakers in North America. The company targets $20k of revenue per year per client, making the current TAM $2B annually. With a potential 10% market penetration, its current realistic addressable market is $200M annually. The industry is highly competitive with thousands of trainers and communities online. The company has succeeded in building proven and specific systems, methodologies, and curriculum along with communities to guarantee success for its customers.
The company merged with 3 Ring Circus LLC in 2022, a related party through common control.
Revenue for 2022 increased to $3.43M as compared to $1.44M in 2021. The training and development segment makes 45% of the revenue while creative services and founder services make 27% each. The gross margin for 2022 stood at 22% and the company is profitable.
Use of Proceeds
The company plans to use the proceeds for branding and marketing, IP expansion, staffing, core community offering, and platform fee.
Management Team / Advisory Board Bios
The team has members with expertise and skills in specific business areas.
Jordan Broad, CEO & Co-Founder
Since 2010, Jordan has been involved in professional speaking and thought leadership focused on leveraging and unleashing people’s potential to build substantive and sustainable thought leadership businesses. Through consulting, coaching, keynotes, workshops, and training, his work is focused on the areas of creativity, innovation, entrepreneurship, and leadership around the globe. From 2000 to 2010, Jordan held several executive leadership positions at ePrize, the world’s largest interactive promotion agency. Most recently as Executive Vice President, he oversaw all aspects of development for the company, leading a diverse team of 150 professionals producing over $4M of marketing and technology programs for Fortune 100 brands every month. He is also the co-founder of Platypus Labs. He is a second-time founder and works on both of his startups.
The management team includes founding partners, partners, CFO, CMO, and Head of departments.
The company has valued itself at $20M pre-money. With the current numbers, the valuation seems achievable if there is enough growth in client acquisition.