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Fueled

Unlock the power of 1st-party data for the next generation of DTC eCommerce

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Form C
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Security Type
CAFES
Categories
Technology, Financial Services, Retail
Min Investment
$500
Location
Denver, CO
Expected Close Date
April 29, 2024
Target Raise
$50.00K-$124.00K
No. Investors
48
Security Price
$1
Website
fueled.io
Number of Employees
4
Cash
$72,512
Revenue
$57,193
Short Term Debt
$1,504
Cost of Goods
$1,773
Long Term Debt
$75,460
Net Income
$-199,635

Key Deal Facts

Leveraged by 1,500 eCommerce brands - in 78 countries. Tracking 120M monthly customer events. (On track for a projected billion monthly events by EOY.) Tracking over $75M in monthly purchase events. Doubled our monthly recurring revenue in May 2023. eCommerce is a $5.7 trillion/year industry with no open source analytics. We're fixing this problem!

Management Team / Advisory Board Bios

Sean Larkin CEO18 years in eCommerce & digital. $15M+ in sales. Multiple successful exits. Goat farmer (Read on for how that's relevant.), Eddie Svirsky CTOPreviously co-founded a startup that raised $8M+. 15-year engineering team leader., Shannon Flahive AdvisorVC leader in the Mountain West. Harvard University. MBA from CU’s Leeds School of Business., Brendan Abernathy AdvisoreCommerce veteran. SaaS partnerships leader. BigCommerce. ex-Heap., Hilary Swan AdvisorAccomplished enterprise software sales leader and coach., Joel Siedenburg AdvisorVenture-backed tech founder & advisor. Former agency owner.

Amount Raised : $258,700
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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