Shi LiFounder, CEO, Board MemberShi is the Sensei of our team who has built consumer and business-facing companies in both the United States and Asia. He is a serial entrepreneur with extensive work experience of 8 years in the digital and airline industry. Shi has also acquired and collaborated with brands in more than 10 countries including, but not limited to, IAG(Parent company of BA, Iberia, and Aer Lingus), JetBlue, Israel Airlines, Google, Walmart, etc. Frequently invited and awarded at industry summits: - Airline Information (2019) - FTE and IAG (2018) - IATA World Passenger Symposium (2017) Duncan ShamCo-founder, Chief Product Officer, Board MemberDuncan wears a creative belt in our team with a passion to build and create things. With over a decade of experience in the creative industry, he has designed exciting campaigns for the global brands including Gap, Adidas, YouTube, Lacoste, Pepsi, Meitu, Artful Dodger Clothing (Jay Z’s Clothing Brand), Gatorade/Serena Williams, McDonalds, New York Marathon, Blackberry, Smart, Wrigleys, LG Phones and Yahoo. His work has reached billboards in Times Sq (NY), TV commercials across the U.S. to major events hosted by celebrities in Asia. Being a Product Manager at SAM, Duncan likes to push the boundaries of our product design, from the UI/UX and functionality perspective, as well as ensuring it aligns with the business objectives. All in all, he is a perfect mix of design, innovation and logic., Jeff HoffmanAdvisorJeff is a successful entrepreneur, worldwide motivational speaker, Hollywood film producer, and a Grammy-winning jazz album producer. He’s been a member of several successful startups, including Priceline.com and Booking.com. Jeff has worked in many different industries and markets, and as such, possesses a unique knowledge of what it takes to grow a business.