Genius Juice

Organic smoothies and wellness shots, with simple ingredients and no dumb stuff!

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Security Type
Crowd SAFE
Min Investment
$100
Location
TORRENCE, CA
Offering Date
December 30, 2022
Expected Close Date
March 02, 2023
Target Raise
$25.00K-$618.00K
No. Investors
84
Security Price
$1
Website
geniusjuice.com
Number of Employees
0
Cash
$120,667
Revenue
$2,097,333
Short Term Debt
$173,537
Cost of Goods
$2,651,239
Long Term Debt
$5,538,477
Net Income
$-2,098,615

Company Description

Unfortunately, most brands on the shelf are 'fillers'—they have substandard ingredients, added sugars, preservatives, artificial flavoring, and are non-organic. They are heavily driven by profit only, and aren't looking to provide any type of quality or nutrition to consumers.

Perks

Invest
$100
Receive
25 % off all orders on GeniusJuice.Com on-going for 3 months (12 pack and 18 packs only)

Invest
$250
Receive
25 % off all orders on GeniusJuice.Com on-going for 3 months (12 pack and 18 packs only)
Exclusive first access to new Genius Wellness Shots before general public

Invest
$500
Receive
Buy One Get One Free off all orders on GeniusJuice.Com on-going for 3 months (12 pack and 18 packs only)
Exclusive first access to new Genius Wellness Shots before general public

Invest
$1,000
Receive
Buy One Get One Free off all orders on GeniusJuice.Com on-going for 1 month (12 pack and 18 packs only)
Exclusive first access to new Genius Wellness Shots before general public
3 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
Limited (25 left of 25)

Invest
$5,000
Receive
2 Month Supply of Genius Juice (2 - 18 packs per month)
Exclusive first access to new Genius Wellness Shots before general public
12 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
Limited (15 left of 15)

Invest
$10,000
Receive
3 Month Supply of Genius Juice (2 - 18 packs per month)
Exclusive first access to new Genius Wellness Shots before general public
12 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
Limited (10 left of 10)

Invest
$25,000
Receive
6 Month Supply of Genius Juice (2 - 18 packs per month)
Exclusive first access to new Genius Wellness Shots before general public
36 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
Limited (4 left of 4)

Invest
$50,000
Receive
9 Month Supply of Genius Juice (2 - 18 packs per month)
Exclusive first access to new Genius Wellness Shots before general public
48 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
Limited (3 left of 3)

Invest
$100,000
Receive
12 Month Supply of Genius Juice (2 - 18 packs per month)
Exclusive first access to new Genius Wellness Shots before general public
48 Free Genius Wellness Shots included in your first order of Genius Smoothies (first access before general public)
Flown Out to Meet with Founder to see manufacturing production and taken out to dinner plus 1 free night stay. Expenses to be capped at $1,000 for everything
Limited (2 left of 2)

Key Deal Facts

Lifetime sales of over $8M in top-line revenue | $2M + in revenue in 2021
Margins recently doubled over 42% and break-even in sight for early 2023*
Current distribution in Whole Foods, Sprouts, and in over 2,000 stores
Former NBA & WNBA All Stars/Champions as brand ambassadors
Last round: $615,000 bridge round
Targeting $80M-$90M exit by 2025*

Management Team / Advisory Board Bios

Alex Bayer
Founder
Featured in Superheroes
Southern CA native with over 17 years of sales, marketing experience. Sales executive and Office Management for Fortune 200 company for 7 years, followed by becoming Program Director for Non-Profit company. In 2014, Alex started Genius Juice.

Michael Lertchitvikul
Chief Strategy Officer
Mike is a Thai-American entrepreneur with two decades of experience in private equity, and entertainment, Mike moonlights as a “chef-for-fun”, and his passion has led him to the short stints in the kitchens of the world’s best restaurants.

Ari Raz
Investor / Board Member
Co-founder and Former President of Once Upon a Farm, the #1 refrigerated baby food in the United States. Also CEO of Coconut Cult, fast growing yogurt brand.

Rebeca Garcia
Operations Manager
Experienced Operations Coordinator with a history of working in the consumer electronics and wellness industries including Apple Inc. Business analytics and financial analysis for multiple companies.

Gavin Linde
Director of Sales - US
Customer-oriented, results-driven sales professional with 23 years of business development and project management expertise. Responsible for meeting with grocery buyers, attending trade shows, working with brokers, implementing promotional plans.

Jeffrey Rosenberg
Advisor/Investor
Jeffrey has spent most of his 40 year career as an entrepreneur. Jeffrey built and operated six footwear factories for Reebok in China. He later set up a fund to invest in Chinese real estate, consumer product and life science opportunities.

Ken Avedisian
Advisor/Investor
Ken has diverse management experience in hospitality, real estate development, service, non-profit and wine. He was Director of Financial Planning and Analysis at Nintendo, CFO of Larry’s Markets, and President of Cordon Selections
Amount Raised : $32,050
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Valuation

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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