Farmison & Co

Born in 2011 in North Yorkshire, we set out on a mission: to get the nation to eat better meat.

Farmison & Co is one of the UK’s leading online butchers. We’re dedicated to sourcing the best tasting, ethically farmed produce, maintaining superior supply chain control to ensure quality & sustainability.

We offer the largest British butchery range online and boast a tech-driven fulfilment operation with full product traceability. To date we have shipped over 500k orders, with cumulative revenues of over £40m+.

93% of the UK population consume meat, so it’s worth doing right. The UK market is worth more than £16bn, climbing to £23bn by 2030. The online UK meat market is expected to grow from £1.6bn in 2020 to £3bn by 2030.

Over the last 30 years, retailers have put price over quality, supporting unsustainable industrial factory farming and importing meat for profit. A clear opportunity exists to establish Farmison as a world-leading brand & champion of ethical, traceable and sustainable meat.

Monetisation strategy
Farmison & Co is predominantly an online direct-to-consumer business - >90% of revenue in 2021. Revenue streams are generated from;

Ecommerce:

• New Customers: acquired through various methods such as PPC, social & brand partnerships

• Existing Customers: strong retention rates, growth focussed on frequency and recency strategies, customer segmentation, 2nd shop optimisation

Premium Retail/Michelin Star Restaurants: Supplying some of the UK’s best retailers/ restaurants;

• Harrods

• Fortnum & Mason

• Selfridges

• Grantley Hall – Shaun Rankin

Cut by Farmison & Co - opened in 2021. Located at our head office in Ripon, the store is now generating around £300k per year*







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500,000+ orders sent nationwide, with 40% repeat rate, FY’21 sales of £12m with produce margins of 50%*, Customers rate us excellent with over 25,000 reviews and counting, Proud suppliers of Harrods, Fortnum & Mason & Selfridges