Company Description
Bread is the second most wasted food of UK households. Food production is a significant contributor to climate change. So, food waste isn't just wasteful, it is also harming our planet.
That stat shocked my wife and I so much we decided to do something about it. We created Crumbs Brewing, a brand that turns unsold loaves from our local artisan bakery into a range of delicious beers.
We built the business from scratch starting locally, selling our beers alongside our baker at markets. Since then, we've grown to supply Waitrose and John Lewis nationally, as well as Southern Co-op, the National Trust and a wide range of pubs, restaurants, hotels and farm shops.
We are passionate that the bread we use in our brews should mean something to the beer quality and flavour. Each beer is made with a single type of loaf, that way the beer reflects the bread that makes it.
We believe it is the sweet spot of a great purpose and a great product story. It's delicious beer, bread differently.
*based on unaudited management accounts.
Monetisation strategy
We have developed a range of 4 core beers available in bottle, can and keg. We sell to the on trade and off trade direct and via a number of distribution partners (e.g. Great British Exchange and the Social Supermarket). We sell direct to consumers via our web shop and at festivals.
Each beer is brewed using one type of left-over loaf, each has its own distinct character.
Our success to date has been driven by our 3P’s
· Our Purpose: fighting the growing problem of food waste and appealing to consumers and businesses that share our desire to do something good for the planet
· Our Product: our innovative approach to brewing, using single varieties of artisan bread to make great tasting, quality beer. Our innovative ‘wasted’ ingredient will always mean something to the beer it makes.
· Our Place: Having started as a ‘local’ brand, our local partnerships and presence in the communities in which we operate is key. Even as we embark on national/ global growth we will not lose sight of that.
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