Dinobi Detergent

Dinobi Detergent is a plant-based, cruelty-free, and dioxane-free laundry detergent and dish soap brand founded by Augie and Sylvia Emuwa in Chicago. They sell their original 100% plant-based detergent and soaps online, at various retail stores, and at their laundromat, Dirty Laundry x Dinobi. Their typical customers are people with sensitive skin, babies, and pets, as well as those who are looking for environmentally friendly cleaning products. Dinobi Detergent is a great choice for these customers because their products are made with a short list of high-quality ingredients and come in recyclable glass bottles.

The Emuwas' relationship with the University of Chicago Small Business Growth Program led them to the opportunity to occupy a laundry space and convert it to their own retail space while offering laundry services., The name "Dinobi" is a West African word that means "precious." The Emuwas chose this name because they believe that their products are precious to their customers and to the environment., Dinobi Detergent won the University of Chicago South Side Pitch in 2019, and has been featured in publications such as Essence Magazine, NPR, Yahoo!, and CBS Chicago.