Management Team / Advisory Board Bios
Peter CrawfordCEO & FounderPete Crawford has recruited, managed, and automated people, processes, and platforms within service delivery, healthcare, hospitality, CPG, and SaaS organizations throughout his career. He has an innate affinity for modern software platforms and an observant, analytical, and collaborative leadership style. Seeing the infinite potential and dire need for process management in this nascent industry, Pete dove headfirst into the cannabis world in 2014., Elizabeth May CFO & Co-FounderElizabeth researches revenue opportunities and spearheads fundraising initiatives to grow cannecht. Additionally, her role encompasses developing and managing budgets, overseeing all HR activities, financial IT systems, risk management, and forecasting and analyzing economic trends.
Elizabeth works full-time for Cannecht while also working approximately 10 hours per month as Fund Accountancy and Business Development Advisor for Money Management Podcast.
Carlos PerezCreative Advisor & Co-FounderCarlos Perez has been building brands for over 30 years. He is an exceptionally skilled designer specializing in directing creative and brand initiatives for dozens of CPG products. Carlos worked on campaigns with companies like Fossil Watches and LucasArts early in his career and has spent more than a decade working with prominent craft beer and cannabis brands. He is currently a partner and brand director of vice brands like Roganja and Massive Seeds, and his work with craft cannabis brand Lunchbox Alchemy led to multiple awards for branding and marketing.
Carlos works part-time for Cannecht while also working full-time as the Creative Director for Perez Design. Carlos previously was the Creative Director of the company from 2021-2022.
Jonathan ReynoldsBoard DirectorJon is an experienced IT professional with 25 years of practice in the Information Technologies industry. His background includes Alliances, Sales Leadership, Delivery Leadership, Consulting Services Operations, Cloud Workflow Platforms, Services Architecture, Project Management, and Business Process Transformation. Jon is a proven leader in managing high-performance teams, optimizing and scaling business operations to deliver industry-leading results.
Preston CallicottBoard Director & Strategic AdvisorAfter over a decade spent in large corporations, Preston drank the Koolaid and made the leap to Silicon Valley-based startups in executive management roles for business development, product development, and information technology. He found his passion for leading innovative, nimble teams, moving at Mach-2 and pivoting like a Latin dancer.