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Security Type
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Convertible Note
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Categories
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Other
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Min Investment
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$5
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Offering Date
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May 02, 2020
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Expected Close Date
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July 31, 2020
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Target Raise
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$50.00K-$1.07M
Company Description
We produce Kaffi — a line of incredible tasting, high protein, functional coffee drinks. We currently have 3 SKUs: Keto Latte, New Orleans & Iced Mocha and plan to introduce 3 more plant based SKUs next year.
Perks
$500+ 10% off all of your Kaffi orders through 2020
$1,000+ 12 pack of Kaffi sent to you
$2,500+ 20% off all of your Kaffi orders through 2020
$7,500+ Viking Club - Be an official taste tester + quarterly calls with our founder for 12 months
$50,000+ Dinner with Smari at his house in the wine country
Key Deal Facts
We have over $200k in revenue in the first few months of launch.
We are launching on Amazon in June, making Kaffi available to the entire country!
Our experienced team is led by a passionate founder who knows how to lead to a successful exit.
Functional coffee drinks is one of the fastest growing segments of the huge beverage market.
We have perfected Kaffi’s taste profile, creating the best tasting functional drink on the market.
Our proprietary energy system gives you an immediate kick, with no jitters or crashes.
Coffee startups have seen great exits with Blue Bottle aquisition valued at over $700M in 2017.
8 Same for functional drinks, with Suja being valued at $100M with Investment from Coke in 2015.
Use of Proceeds
If $50,000 is raised:
93.5% -- Manufacturing run (raw goods, bottles, etc.)6.5% -- Wefunder intermediary fee
If $1,070,000 is raised:
23.5% -- Manufacturing run and working capital 40% -- Marketing (trade shows, field marketing, paid ads) 30% -- Building out the team (marketing) 6.5% -- Wefunder intermediary fee
Management Team / Advisory Board Bios
Smari Asmundsson
Founder & CEO
Smári was born in Iceland, and moved to the US to study photography. After a very successful advertising photography career, he realized he was more passionate about food than advertising and he’s been involved in consumer packaged goods ever since.
Ken Burke
Board Member & Advisor
Ken built a leading enterprise class ecommerce platform company to a very successful exit. He now advises other entrepreneurs.
Elliot Begoun
Advisor
Elliot is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with entrepreneurs to build nimble, capital-efficient, resilient brands.
