SmartScreen

The SmartScreen Restaurant Personalization Platform (“SmartScreen”) is a game-changer for restaurant marketing. Its proprietary technology makes it easy to quickly deploy personalized, integrated digital dining experiences across all guest communication channels through personalized menu recommendations, personalized content, triggered pop-ups, emails, and digital advertising. The technology combines artificial intelligence (AI), machine learning (ML), and operations research (OR) methodologies to generate business insights and meet business objectives while managing constraints to increase guest satisfaction.

SmartScreen is the only restaurant-specific personalization and sales optimization platform. It is a communication channel that allows customers to put in various combinations and preferences to get suitable personalized meal options from various restaurants. At the same time, it allows restaurants to look through customer preferences and work their business around them. 

Online, mobile applications account for over 50 percent of orders now in many establishments where before the pandemic they might have been 5-10 percent which makes it necessary for restaurants to work with an integrated platform for order receiving and marketing. The competition in the industry includes historic e-commerce personalization platforms and the restaurants’ own applications. No platform solves the problem like SmartScreen.

SmartScreen charges per channel that it is optimizing such as digital signage, online ordering, or email marketing. In case a client wants to use all channels, the annual fee is $1,200 per year per channel per location or $4,995 a year per location for all channels. Further, it plans to charge advertising fees from various restaurants and other nearby locations endorsed by the restaurant. Such fee from endorsement will be shared in a 70/30 split by the restaurant and SmartScreen. 


SmartScreen is currently working with over 10 clients that have around 300 locations combined. The company is in negotiations with the owner group of Boston Market for 350 locations drive Thru Pilot. Similarly, it is also in negotiations with Delphi Display Systems for a paid 350 locations Drive Thru Pilot. The company has not started full-fledged commercialization of its product yet.

The company plans to use the proceeds for advertising, employees, debt paydown, product development, and platform fees.

James Howard Reed, CEO 
James is a 30-year strategic executive with a unique blend of both corporate and start-up experience. James's specialty is leading the sales and marketing efforts of Fortune 500 spinouts under the companies' venture capital umbrellas. He has done this with Xerox, UPS, Nokia, and with a USPS privatization startup called SmartMail. In addition to these accomplishments, James has started several of his own companies including the pre-curser to SmartScreen called Smart Page which he co-founded with Patrick Moore. He has experience in startup founding and business scaling and currently works full-time with SmartScreen. 

Patrick Moore, Chief Data Scientist
Pat Moore is a Cornell Statistician with vast experience. Pat has run Data Science teams at American Express, Rakuten, New York Times, and Bloomberg as well as a few start-ups. He leads a team that develops statistical models for a variety of purposes using structured as well as unstructured data on a Big Data platform. He currently works as a Data Science Lead at Bloomberg and works part-time at SmartScreen. 

The company has a great management team.