Goodwolf1

Goodwolf1

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Security Type
Convertible Note
Categories
Food & Bev
Min Investment
$100
Location
Portland, OR
Offering Date
March 20, 2020
Expected Close Date
July 17, 2020
Target Raise
$25.00K-$107.00K
Deal Notes

Discount Rate: 20%

Company Description

Founded by Keenan Smith, a natural foods industry professional with almost two decades of experience, Goodwolf Feeding Company is a Portland-based producer of bottled water kefir. Water kefir is a traditional fermented drink made from water and a symbiotic culture of bacteria and yeasts (SCOBY), which couples the probiotic nature of drinks like kombucha with the sensation of sparkling water. Currently, the company has distribution contracts with UNFI and KeHE, two of the largest distributors of natural food products in the U.S. Goodwolf’s products can be found in 138 locations across Oregon, Washington, Hawaii, South Carolina, Montana, Idaho, and Ohio. With the proceeds of the raise, Goodwolf hopes to increase marketing to drive brand awareness and trials, purchase improved bottling equipment, and support operations with general working capital.

Perks

$250+: Goodwolf T-Shirt + Goodwolf Hat + Stickers
$500+: Variety 4-Pack: 1 each of Bloom, Ginger, Bliss and Gold + Goodwolf T-Shirt + Goodwolf Hat + Stickers
$1,000+: Variety 6-Pack: Your choice of Bloom, Ginger, Bliss and Gold + Goodwolf T-Shirt + Goodwolf Hat + Stickers + Additional 3 pack voucher
$2,500+: Variety 8-Pack: Your choice of Bloom, Ginger, Bliss and Gold + Goodwolf T-Shirt + Goodwolf Hat + Stickers + Additional 4 pack voucher
$5,000+: Variety 12-Pack: 3 each of Bloom, Ginger, Bliss and Gold + Goodwolf T-Shirt + Goodwolf Hat + Stickers + Additional 6-pack voucher

Key Deal Facts

- Currently sold in 138 locations across Oregon, Washington, Hawaii, South Carolina, Montana, Idaho, and Ohio
- Sold 67,800 units in 2019
- Has distribution agreements in place with UNFI and KeHE, two of the largest natural foods distributors in the U.S.
- Generated revenue of $156,273 in 2019, an increase of 78% over the previous year

Use of Proceeds

Intermediary Fees: 5 - 7%

Campaign Marketing: 4%

General Marketing: 12 - 28%

Research and Development: 2%

General Working Capital: 36 - 41%

New Account Warehouse Slotting: 20%

Equipment Purchases: 0 - 23%

Management Team / Advisory Board Bios

Keenan Smith - Founder, CEO

Deal Notes

Discount Rate: 20%

Amount Raised : $32,618
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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