Element Apothec

Element Apothec

CBD holds a lot of promise, but most brands don't live up to it. Our brand does!

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Security Type
Convertible Note
Categories
Other
Min Investment
$7
Location
Los Angeles, CA
Offering Date
June 01, 2020
Expected Close Date
August 30, 2020
Target Raise
$50.00K-$500.00K
Deal Notes

7% interest

10% discount

$10K+ pro rata right threshold

Company Description

Element Apothec develops, formulates, and sells all-natural, plant-based body care and wellness products infused with beneficial phytocannabinoids.

Perks

$250+ for 50% Off Your First Order at ElementApothec.com
$500+ 50% Off Your First Order at ElementApothec.com plus one free product of your choice.
$1,000+ One free product of your choice plus 15% off for one year at ElementApothec.com
$5,000+ Three free products of your choice plus 10% off for life (or until exit) at ElementApothec.com
$10,000+ Three free products of your choice plus 20% off for life (or until exit) at ElementApothec.com

Key Deal Facts

Ground floor investment opp in an early-stage disrupter with exponential growth potential in a rapidly emerging market
HUGE market upside with an anticipated expansion to $22B with $3.5T total market reach and 240+ million new customers
Launching 40+ experience-tested products in the body care, wellness, and athletic care verticals
No snake oil here — a Public Benefit Corp dedicated to the highest standards of transparency and trust
Unrivaled industry commitment to product safety and quality with our “Never, Ever Promise”
Team and Advisory Board with more than 60 years in CPG, e-comm, healthcare, life sciences & cannabis
Innovative, effective formulas with oversight from medical and scientific pros. It's Clean/Science.
Market-leading formulations using THC-free CBD and other, highly-beneficial phytocannabinoids (e.g. CBG & CBN)

Use of Proceeds

If $50,000 is raised:

50% towards inventory including packaging, raw materials, and manufacturing, 30% towards marketing via social media, PR, influencer marketing, and SEO,  12.5% towards business development such as retail, ecomm, and wholesale channels and strategic partnerships,  7.5% towards WeFunder Fees

If $500,000 is raised:

40% towards inventory including packaging, raw materials, and manufacturing, 30% towards marketing via social media, PR, influencer marketing, and SEO,  12.5% towards business development such as retail, ecomm, and wholesale channels and strategic partnerships, 10% Other Operational Expenses including sales commissions, certifications, and accounting, 7.5% towards WeFunder Fees

Management Team / Advisory Board Bios

Davina Fernholtz
Co-Founder & Chief Executive Officer
Seasoned entrepreneur with over 20 years experience in B2C, tech, and recruiting sectors. Experienced with startup strategy development, leadership, and organizational development.

David Crowther
Co-Founder & Chief Operations Officer
After working for years on some of the biggest movies around (Titanic, True Lies) David formed his own film production company crafting powerful marketing content for top brands. Additionally, he has guided several consumer products to market.

Swathi Varanasi
Chief Scientific Officer
Dr. Swathi Varanasi is an integrative health pharmacist, cannabis expert, clinical researcher, natural medicines educator, and content contributor for print & online publications.

Deal Notes

7% interest

10% discount

$10K+ pro rata right threshold

Amount Raised : $0
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Valuation

Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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