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Security Type
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SAFE
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Categories
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General
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Min Investment
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$250
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Location
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Santa Monica, CA
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Offering Date
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June 24, 2020
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Expected Close Date
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September 22, 2020
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Target Raise
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$50.00K-$1.07M
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Deal Notes
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20.0% discount
$25K+ pro rata right threshold
Company Description
We sell high-quality, American-made razors and a range of complementary natural skincare delivered to your door. Either on subscription or a la carte (on-demand).
Use of Proceeds
If $50,000 is raised:
40% Website Development, 30% Inventory, 15% Overheads, 15% Professional Fees (legal, accounting and Wefunder).
If $1,070,000 is raised:
50% Marketing, 15% Inventory, 15% Overheads (incl. staff), 10% Website & Product Development, 10% Professional Fees (legal, accounting and Wefunder).
Perks
$125+ for Sample Pack including customised handle and four (4) high-quality 5-blade American made razors.
$150+ As above plus OSCAR Natural Shave Gel (5 fl oz)
$250+ Luxury Gift Box containing black 'OSCAR' handle, thirteen (13) high-quality 5-blade American made razors and our Aloe Vera-based natural Shave Gel.
$500+ As above and another 12 razors constituting a year's supply based on our 'Lite' shave plan
$1,000+ As per $500 perk plus OSCAR Gift Box and 36 razors. This equivalent to our 'Regular Plan." If you shave daily, this equates to a year's worth of razors.
$5,000+ As per $500 perk plus coffee with Founder Oscar de Vries at selected locations of 'Aussie' cafe chain Bluestone Lane in LA.
$25,000+ As per $500 perk plus dinner with Founder Oscar de Vries at famous Maude restaurant in Beverly Hills, run by Australian celebrity chef Curtis Stone. Alternatively, at its 'meaty' sister restaurant Gwen on Sunset Blvd.
Key Deal Facts
Direct-To-Consumer (DTC) subscription business, selling razors and complementary shave preparations
Subscription economy has been growing by more than 100% a year over the past 5 years
$3.4B razor market in US
Tried and tested in Australia with 4.7 stars from over 2500 customer reviews
Razor made in USA - unlike Dollar Shave Club and Harry's
Complementary range of natural shave preparations
Investor rewards from just $125
Sophisticated marketing automation platform by Autopilot HQ
Use of Proceeds
If $50,000 is raised:
40% Website Development, 30% Inventory, 15% Overheads, 15% Professional Fees (legal, accounting and Wefunder).
If $1,070,000 is raised:
50% Marketing, 15% Inventory, 15% Overheads (incl. staff), 10% Website & Product Development, 10% Professional Fees (legal, accounting and Wefunder).
Perks
$125+ for Sample Pack including customised handle and four (4) high-quality 5-blade American made razors.
$150+ As above plus OSCAR Natural Shave Gel (5 fl oz)
$250+ Luxury Gift Box containing black 'OSCAR' handle, thirteen (13) high-quality 5-blade American made razors and our Aloe Vera-based natural Shave Gel.
$500+ As above and another 12 razors constituting a year's supply based on our 'Lite' shave plan
$1,000+ As per $500 perk plus OSCAR Gift Box and 36 razors. This equivalent to our 'Regular Plan." If you shave daily, this equates to a year's worth of razors.
$5,000+ As per $500 perk plus coffee with Founder Oscar de Vries at selected locations of 'Aussie' cafe chain Bluestone Lane in LA.
$25,000+ As per $500 perk plus dinner with Founder Oscar de Vries at famous Maude restaurant in Beverly Hills, run by Australian celebrity chef Curtis Stone. Alternatively, at its 'meaty' sister restaurant Gwen on Sunset Blvd.
Management Team / Advisory Board Bios
Oscar de Vries - CEO & Founder
Entrepreneur, shaving aficionado, sales and marketing. Over 30 years experience in direct to consumer sales. from mail order to E-commerce, both in the UK and Australia.
Ellen de Vries - Co-founder/CRM
Skilled in E-Commerce management and marketing automation. B.A in Communication and Media Studies from University of Technology Sydney.
Alison Cosgrove - Customer Service Manager
Long-time career working for Qantas International serving Business and First Class customers. Alison knows a thing or two about customer service and manages our customer service helpdesk.
Carly Martinetti - PR & Communications Manager
Experienced media and communication professional with a Bachelor of Arts focused in Psychology from UCLA. Co-founder of Pretty Litter, raising funding
Tamara Abeska - Brand & UX Designer
Tamara comes from ad agency land where her commitment to understanding the people at the other end of the campaigns lead her to User Experience design. Tamara lends her creative visuals and human-centred design eye to the Oscar Razor family.
