The Future of Data

Security Type
Min Investment
Culver City, CA
Offering Date
June 24, 2020
Expected Close Date
September 23, 2020
Target Raise
Deal Notes

$4.50 per share

Security Name: Class B Common Stock


Company Description

Streamlytics is creating the future of data transactions. Our B2C products help users reclaim ownership of their own data and give them a chance to monetize it. Companies pay Streamlytics for access to this treasure trove of packaged data through one of our B2B products.


$250 Perk: Bronze Tier: Access to exclusive Streamlytics private Investor Facebook Group
$500 Perk: Silver Tier: Early access to new Streamlytics consumer-facing products. Investor shoutout and acknowledgment on Instagram. + Everything in the previous tier
$1,000 Perk: Gold Tier: Access to Streamlytics Investor Meet & Greet in a US City. Custom Streamlytics investor sweatshirt only available to our StartEngine investor community + Everything in the previous tier
$5,000 Perk: Platinum Tier: Access to the company’s quarterly overview and quarterly investor video conference + Everything in the previous tier
$10,000 Perk: Diamond Tier: Access to a private dinner for Diamond level investors with Founder and Executive Team. *Transportation and lodging not included. + Everything in the previous tier

Key Deal Facts

Founded by former IAC Exec and one of Fast Company’s Most Influential Women in Tech
Our proprietary technology includes an algorithm that sets a market value for data transactions and a file standard that consolidates many data files into one unified format making it easier for how data is transferred between products and individuals.
The market for streaming continues to grow each year, and so does the demand for user data

Use of Proceeds

Company Employment: 40.0%

Marketing: 20.0%

Operations: 21.5 - 36.5%

Research & Development: 0 - 15.0%

StartEngine Platform Fees: 3.5%

Management Team / Advisory Board Bios

Angela Benton
Chief Executive Officer
Angela Benton is the Founder and Chief Executive Officer of Streamlytics, which helps everyday people and companies ethically access consumer data streams while helping them own their data in the process.
She is a pioneer of diversity in the technology industry and raising awareness around the inequalities that exist in the industry. In 2011 she founded NewME (acquired), the first accelerator globally for minorities. Through her leadership NewME has accelerated hundreds of entrepreneurs helping the nascent companies to raise over $47 million in venture capital funding.
To date, Benton has received numerous accolades, some of which include Goldman Sachs’ 100 Most Intriguing Entrepreneurs, Fast Company’s Most Influential Women In Technology, Business Insiders’ 25 Most Influential African-Americans in Technology, Marie Claire’s 50 Women Who Rule, Ebony Magazine's’ Power 150 and many more. In addition, Benton has been featured in numerous national and international media outlets including CNN’s award winning documentary series Black in America: The New Promised Land: Silicon Valley, MSNBC, Bloomberg, Inc, Forbes, Good Morning America, and the Wall Street Journal where she was a featured essayist alongside Mark Zuckerberg for the paper’s 125th Anniversary edition on The Future of Entrepreneurship.
At the helm of Streamlytics, Angela continues to uncover untapped spaces in technology and innovation.

Arisha Smith
Chief Revenue Officer
Arisha Smith, an innovator in advertising technology; has designed growth strategies for businesses leveraging digital, social and mobile platforms for over 20 years. Arisha, one of the first African American women to work in the advertising technology space for multicultural audiences, crafted the first million-dollar online advertising program for the Tom Joyner Morning Show, subsequently Interactive One.
In her role as Chief Revenue Officer for Streamlytics Arisha leads internal and external business intelligence for Streamlytics products. Leaning on her decades long experience in marketing technology and yield management she's responsible for alignment between sales, marketing, product, and engineering; leading with a data driven approach to scaling revenue opportunities for the organization. Arisha currently works full-time for Streamlytics.

Tirrell D. Whittley
Head of Sales, Media & Entertainment
Tirrell D. Whittley is a visionary media executive and leader of LIQUID SOUL, one of the nation’s leading marketing agencies for entertainment, sports and corporate brands. He has delivered results for over thirty #1 box-office films and more than 150 films that have generated over $3 Billion at the box office and has developed marketing and distribution campaigns for an astounding slate of films and television shows, including such legendary properties and blockbuster hits as Black Panther; Guardians of the Galaxy; 42: The Jackie Robinson Story; War of the Planet of the Apes; Game of Thrones; Hunger Games: Catching Fire; Fast & Furious 6; Black-ish; The Voice; EMPIRE; Power; and numerous others.
Among his many distinctions, Mr. Whittley is a 2019 NAACP Image Award Winner and a member of the Motion Picture Academy of Arts & Sciences. In his work for Streamlytics he leads Enterprise Sales Partnerships in Media and Entertainment. Tirrell splits his time between his role with Streamlytics and his personal business.

Ahmed Maawy
VP of Engineering
Ahmed Mohamed Maawy is a seasoned technologist with over a decade of experience growing and leading technology products across the African continent. Prior to Streamlytics his work spanned leading engineering at Griffin Kenya (an InsureTech Company) as the Chief Technology Officer to working for innovative and disruptive startups like EveryLayer Broadband, Ushahidi, and one of Time's Magazine 50 most genius companies BRCK; the only company in East Africa that designs its own complete hardware and software stack. Most recently he was at the Al Jazeera Media Network, working on both Digital & Broadcast technical integrations. He a part of the team that launched Al Jazeera’s streaming service AJ+ and was heavily involved in the organization's Media Archive Artificial Intelligence projects.
Ahmed is a respected leader and pioneer in the Kenyan technology community, his work having been featured in Quartz Magazine, Fast Company & Huffington Post. He sits on the advisory board for CIO’s East African leading Internet of Things and Artificial Intelligence conference, the East Africa IoT and AI Summit. In his role as VP of Engineering at Streamlytics he leads engineering product development for both B2C and B2B products. Ahmed works full-time for Streamlytics.

Nikki Donaldson
Operations Manger
Nikki Donaldson has an extensive background in operations crediting her earlier work with technology companies amongst the likes of Path, Juneoven, HireAthena, and investment funds. Leading operations at Streamlytics her role includes strategizing data performances into measurable metrics ranging from day-to-day operational processes to engagement with customers and onboarding of team members, partners, and customers. Nikki currently works part-time for Streamlytics.

Deal Notes

$4.50 per share

Security Name: Class B Common Stock

Amount Raised : $1,267,295
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