"Our New Cocktail Secret Weapon" - Food & Wine Magazine

Security Type
Min Investment
Camarillo, CA
Offering Date
June 26, 2020
Expected Close Date
September 25, 2020
Target Raise
Deal Notes

$6.75 per share


Company Description

Chareau has crafted the first all-natural liqueur made from aloe, blending additional flavors of cucumber, spearmint, lemon peel, and muskmelon. We're already in over 3000 bars and restaurants in 40 states and are looking to expand and innovate alongside the rapidly changing consumer. Chareau has no artificial flavors and is targeted to the health and wellness consumer, at just 25% abv and less than 60 calories per 1.5 oz serving.


$500 | Free Shipping until 2022 & Exclusive Apparel: Invest $500+ and receive free shipping on all purchases made on the website until 2022 and get exclusive Chareau owner’s apparel.**
$1,000+ | Virtual Cocktail Class and Happy Hour: Invest $1000+ and one of Chareau’s Bartender Brand Ambassadors will host a virtual Cocktail Class and Happy Hour for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **
$10,000+ | 5% Bonus Shares + Virtual Happy Hour: Invest $10,000+ and receive 5% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **
$25,000+ | 10% Bonus Shares + Virtual Happy Hour: Invest $25,000+ and receive 10% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **
**Our webstore is scheduled to launch in July 2020. Shipping of liquor is restricted in certain U.S. states.

Key Deal Facts

$3.45M in lifetime revenue, with over $1M in 2019 alone
Wine Enthusiast Magazine “Highest Rated Liqueur of the Year” — also featured by the New York Times, USA Today, and Bon Appetit
Over 3000+ accounts across 40 states, including the Wynn Hotel in Las Vegas and Michelin Star restaurant Alinea in Chicago

Use of Proceeds

Working Capital: 60 - 96.5%

Inventory: 0 - 20%

Marketing: 0 - 16.5%

StartEngine Platform Fees: 3.5%

Management Team / Advisory Board Bios

Kurt Charron
Founder / CEO
Our Founder & Distiller, Kurt Charron, was inspired by his family’s agricultural roots and the natural beauty of California when he first started creating the recipe in his home kitchen.
Kurt has 14 years of experience in the beverage industry, as well as, 6 years in hospitality. Kurt is a graduate of USC and the Lloyd Greif Center for Entrepreneurial Studies with a B.S. in Business, and also a graduate of The Ethanol Technology Institute in Montreal, QC and the Kothe Distillation Program.

Chuck Chand
Charles “Chuck” Chand, Managing Director of Samos Capital and Co-Founder of The Espiritus Group, has extensive experience in international corporate mergers and acquisitions, business development, and consumer-focused brand development. The Espiritus Group is a partner of Chareau Favron S.P.C.
Prior to Espiritus, Chuck served in a variety of business development and brand development roles for Fortune 500 companies. Chuck was the AVP, Director of Corporate Development, for Brown-Forman Corporation, Finance Director for Yum! Brands, and Acquisitions and Business Development Director for Groupe Danone. Chuck is a graduate from the University of Pennsylvania with a BSc in Entrepreneurial Management and Finance from the Wharton School of Business and an MSc in International Development.

Helen Diaz
National Brand Ambassador
Helen Diaz is an award-winning bartender based out of San Francisco, CA and winner of Miss Speed Rack California.
Helen was our first Brand Ambassador in 2014 and has grown with the company to become the National Brand Ambassador, leading a team of some of the most highly acclaimed and award-winning bartenders in the world. Helen works full-time for the company.

Jay Maltby
Jay Maltby is the Chairman and CEO of the Espiritus Group, as well as, majority shareholder and CEO of Incubrands Spirits Group. As the CEO of Incubrands Jay co-founded two super premium brands: Angel’s Envy Bourbon Whiskey and Papa’s Pilar Rum. The Espiritus Group is a partner of Chareau Favron S.P.C.
Prior to Incubrands, Jay served as President, Chief Operating Officer and a Director at Cruzan International, then Todhunter International (an AMEX Co.). His experience also includes VP National Sales Manager, VP Chief Financial Officer, and on the Board of Directors for Bacardi USA, Director of Angostura Holdings Ltd., and Board of Directors of DISCUS (Distilled Spirits Council of the United States).

G. Scott Greenburg
Outside General Counsel and Assistant Secretary
Scott Greenburg is a lawyer and advisor to growth companies, with deep experience in venture capital, structuring, and investments, M&A, IPO and follow on offerings, and corporate governance. He is currently the Founder and Attorney at FarPoint Venture Law. Prior to FarPoint, Scott was a Partner at K&L Gates, and his experience as Outside General Counsel includes Starbucks, Guayaki, MatchaBar, and Sambazon to name a few, and he serves on the Board of Directors of several private companies, including HempFusion Wellness, Nomadix, and Happier Camper.
His recognitions and awards include Best Lawyers in America (2014 Lawyer of the Year--Corp Governance), the Lawdragon 500, the ICFM 500 Leading Lawyers, Superlawyers, the Legal 500 and Chambers USA.

Deal Notes

$6.75 per share

Amount Raised : $249,885
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Security Description

Equity is a stock or any other security representing a direct ownership interest.

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