Better Family

Making Parenting Easier

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Security Type
Common Stock
Categories
Consumer Goods & Products
Min Investment
$500
Location
DUNNELLON, FL
Offering Date
July 01, 2020
Expected Close Date
February 21, 2022
Target Raise
$10.00K-$1.07M
No. Investors
2
Security Price
$1.43
Deal Notes

$1.43 per share

Security Name: Class A Common Stock

Valuation
$4,970,000
Number of Employees
3
Cash
$122,249
Revenue
$115,997
Short Term Debt
$242,990
Cost of Goods
$62,530
Long Term Debt
$53,123
Net Income
$-313,595

Company Description

Swabbies Tech, Inc. dba Better Family offers two patented products that make the lives of parents and babies better, by enhancing feeding and changing time. With Swabbies, a no-mess, organic diaper cream, and Beebo, the one-handed baby feeder, on-the-go parents can use these products to improve their time spent with their kids.

Perks

$150+ 15% lifetime discount on any Swabbies Tech products ordered from company websites.
$250+ 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$350+ 10% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$500+ 15% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$750+ 20% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$1,000+ 25% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$2,500+30% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
$5,000+ 35% bonus shares and 20% lifetime discount on any Swabbies Tech products ordered from company websites.
*All perks occur when the offering is completed.

Key Deal Facts

Beebo impressed the Sharks on Shark Tank so much that they made a deal with Lori Greiner & Ashton Kutcher
50% of babies will experience diaper rash at some point this 1.4 Billion dollar cream market creates a huge market for Swabbies cream products
Better Families products are sold in Walmart, BuyBuyBaby and Amazon with international distribution plans for “The Beebo” underway

Use of Proceeds

Marketing: 9 - 56.5 

Research & Development: 0 - 2%

Company Employment: 0 - 13%

Operations: 0 - 8.5%

Working Capital: 0 - 7%

Inventory: 0 - 17%

Promissory Note: 40%

StartEngine Platform Fees: 3.5%

Management Team / Advisory Board Bios

Carman Cook-Campbell
CEO-Chief Swabber
Carman Cook-Campbell, founder and CEO has 28 years of sales experience with Verizon, T-Mobile & Sprint and owned and operated several successful marketing firms. She responsible for the day-to-day activities and charged with the growth of the Swabbies.

Sharon Franklin
Secretary
Sharon Franklin, mother and grandmother past instructor with Florida State University, an early advocate for Head Start and teaching children with disabilities. Sharon is responsible for tasks including board, governance documentation, legal filings, banking, interaction with licensed attorneys,trade show attendance, and contributes 10 hours a week to the company.

Paula D'Onofrio
CFO
Paula D’Onofrio, a mother of 2, has a broad experience in investing, management, accounting, and finance. Ms. D'Onofrio is responsible for corporate liquidity, investments, risk management as well as budgets, and contributes 20 hours per week to the company.

Dr. Anthony Russell MD, MBA, MPH
Medical Adviser & Investor
Dr. Russell, a father of two, a double-boarded pediatrician and clinical informaticist, an entrepreneur, an investor, and a healthcare physician executive. Dr. Russell is a key advisor to our team as we work to strategically advance our products, engage the market, and contributes 10 hours per week to the company.

Tara Heath
Director Marketing
Tara Heath, mother of 2. Tara has experience in investing, managing accounts and corporate sales. Mrs. Heath is responsible for research, press releases and digital marketing.

Sarah Hill
Director & Board Member
Sarah Hill is the proud mother of two incredible kids, married to Martin Hill, devoted husband, and father. She’s best known for juggling daily life between working hard at home, and for her work and travel for corporate America where she’s spent the last 15 years in technology and data sales. Sarah is proud to make a difference in her client’s business. Sarah is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth.

Martin Hill
Director & Board Member
Martin is an Engineer, father of 2, a devoted husband, and a successful Shark Tank entrepreneur. He owns multiple patents, and has many years of experience in running/growing businesses, including selling products in multiple large retailers, and has vast knowledge and connections on a global scale. He was successfully funded on Shark Tank Season 7, Episode #1 when pitching his invention the Beebo, where he closed a deal with both Lori Greiner and Ashton Kutcher! Martin is a key member of the Better Family board, where he contributes 20 hours per week to the Company to ensure success and growth.

Deal Notes

$1.43 per share

Security Name: Class A Common Stock

Amount Raised : $862,103
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