-
Security Type
-
Other
-
Categories
-
Alcohol
-
Min Investment
-
$356
-
Location
-
Rancho Santa Margarita, CA
-
Offering Date
-
July 01, 2020
-
Expected Close Date
-
September 30, 2020
-
Target Raise
-
$10.00K-$1.07M
-
Deal Notes
-
$3.95 per share
Security Type: Class B Non-Voting Common Stock
-
Valuation
-
$32,200,000
Company Description
AsomBroso creates an ultra-premium tequila, intended to be savored one sip at a time.
Perks
Investments of $500.00 or more: Will receive a 750ml of La Rosa Reposado signed by Ricardo Gamarra and a 50 ml bottle of Gran Reserva Extra Aged Anejo tequila.
Investments of $1,000.00 or more: Will receive a 750ml of Gran Reserve Extra 5 Year Aged Anejo signed by Ricardo Gamarra and a 50 ml bottle of Vintage 11-year Extra Aged Anejo tequila.
Investments of $2,000 or More: Will receive a 750ml of El Platino, 750ml of La Rosa Reposado and a 750ml bottle of Gran Reserve Extra 5 Year Aged Anejo tequila signed by Ricardo Gamarra and a 50 ml bottle of Vintage 11-year rested Extra Anejo tequila.
Investments of $2,500 or More: Will receive a hand-blown 750ml bottle of Vintage 11-year Extra Anejo rested in a new French Oak barrel for 11 years voted Best of The Best from the prestigious Robb Report Magazine hand signed by Ricardo Gamarra. Additionally, you will receive a 50ml bottle of The Collaboration Extra Anejo tequila double barrel rested in Silver Oak Cabernet Sauvignon barrels.
Investments of $5,000 or More: Will receive a 750ml bottle of Vintage 11-year Extra Anejo, 750ml of Gran Reserve Extra 5 Year Aged Anejo and a 750ml bottle of La Rosa tequila all signed by Ricardo Gamarra. Additionally, you will receive two 50ml bottles of The Collaboration Extra Anejo tequila double barrel rested in Silver Oak Cabernet Sauvignon barrels.
Investments of $20,000 or More (receive 5% Bonus Shares): Will receive a 750ml bottle of The Collaboration Extra Anejo, double barrel 12 year rested 11 years in new French oak then transferred to a Cabernet Sauvignon 2010 silver oak barrel for it finish rest comes in a beautiful humidor display. This will be signed by Ricardo Gamarra and also the bottle is made in Murano Italy and the bottle will be signed by Famous artist Luciano Gambaro. Additionally, will receive a 750ml bottle of Vintage 11-year Extra Anejo, 750ml of Gran Reserve Extra 5 Year Aged Anejo and a 750ml bottle of La Rosa tequila all signed by Ricardo Gamarra.
Investments of $50,000 or More (receive 10% Bonus Shares): Will receive an invite to the distillery where you will sign one of the Collaboration barrels and out of that barrel when its released and bottled you will receive 4 bottles of the Collaboration Extra Anejo. You and a guest will spend the day in the Town of Tequila and at our distillery with team AsomBroso Tequila. The celebrations will continue enjoying local cantaritos, Mariachi outdoor event bar and enjoy drinking and eating the local food and celebrating with Ricardo and his team. Flights and hotel are included and will be booked by AsomBroso Tequila team. Additionally, will receive a 750ml bottle of Vintage 11-year Extra Anejo, 750ml of Gran Reserve Extra 5 Year Aged Anejo and a 750ml bottle of La Rosa tequila all signed by Ricardo Gamarra.
*All perks occur after the offering is completed
Key Deal Facts
We have been awarded multiple honors from the Robb Report’s “Best of the Best” and “Top Tequila” in the San Francisco World Spirits Competition.
AsomBroso is currently sold in national chain stores such as Costco, Total Wine & More, and BevMo!, with an average 85% reorder rate.
The tequila category is strong and set to maintain its success throughout 2020, as the volume of tequila is projected to surge by 4.7%, from 38.9M to 40.7M nine-liter cases
Use of Proceeds
Inventory: 40 - 96.5%
Marketing: 0 - 34.5%
Operations: 0 - 22%
StartEngine Platform Fees: 3.5%
Management Team / Advisory Board Bios
Richard (Ricardo) Gamarra
Founder / CEO
Ricardo Gamarra is Founder and CEO of AsomBroso Tequila. A triumphant entrepreneur who formed various other enterprises in the creative arts industry. Ricardo began and built Focus on Cars, an automotive prep company catering to the automotive advertising industry, and South Bay Studios, a production studio facility in 1984. After many years in the creative production industry, Gamarra made a confident move and set off to launch his very own tequila brand. For the first few years he focused on just how he would present a bona fide ultra-premium tequila. He did not perceive how he might contend in the fierce tequila commerce if he did not transform and distribute a tequila that would entice the most desirable appreciation in the distilled spirit industry. Ricardo cultivated the business from the ground up, banked on the superiority of the product and the relationships he fostered. Today, AsomBroso Tequila has matured into a nationally acclaimed ultra-premium brand and one of “Top Tequilas” according to the San Francisco Spirits Competition. Richard also works for West Coast Craft Spirits which is the California distributing arm for AsomBroso Tequila. Working at AsomBroso tequila is his primary job, which he devotes approximaltely 38 hours a week.
Andrew Ulmer
President
Andrew Ulmer is an action-oriented sales professional who brings 15 years of executive level spirit brand building experience. Andrew is a key player in successfully launching new brands to market by securing distribution networks across the United States, while recognizing talented team members, and developing tailored sales programs by state. Andrew specializes in cultivating long-term relations that transcend company lines. By using non-traditional channels and partnerships, he continually creates memorable brand proficiencies which produces sales return on investment (ROI). Various strategic components Andrew delivers include;
• Maintaining distribution relationships, pricing, key account management, on and off premise sales, national account sales
• Manages marketing approaches
• Expert in category management
• Oversees regional sales representatives
• Specialist in National Accounts; Costco, BevMo!, Darden, Levy’s, Walgreens, Costco, Total Wine, MGM, Wynn and Brinker
• Expert in Distributor relations in US, Canada and Global Markets.
Andrew also works for West Coast Craft Spirits which is the CA distributing arm for AsomBroso Tequila. Working at AsomBroso Tequila is his primary job Working at AsomBroso tequila is his primary job, which he devotes approximaltely 38 hours a week.
Deal Notes
$3.95 per share
Security Type: Class B Non-Voting Common Stock