Seriously Simple Investing

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Security Type
Non-Voting Equity
Financial Services, Technology
Min Investment
Offering Date
July 10, 2020
Expected Close Date
April 27, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Cofounded by Shark Tank investor, Kevin O’Leary, Beanstox is an app designed to help millions of Americans begin saving and investing to build their wealth. O’Leary learned that over 100 million Americans have little or no savings and investments, and almost nothing put away for retirement. He committed to developing Beanstox for “Seriously Simple Investing” to enable people to begin investing in minutes, with personalized portfolios, automated recurring investments, and more - all for a simple monthly subscription fee.

Key Deal Facts

Shark Tank investor (and StartEngine paid spokesman) Kevin O’Leary is the Cofounder and brand ambassador, extending the company's reach to millions of people.
Soft launch of the beta version of the app generated over 3,000 downloads.
Over 100 million Americans need help with saving and investing, and market studies indicate that the worldwide robo-advisory market is expected to grow to $16 trillion of assets under management by 2025.

Management Team / Advisory Board Bios

Kevin O'Leary
Chairman & Cofounder
Kevin is actively involved in Beanstox, particularly regarding investor experience, strategy and marketing. Mr. O`Leary, aka Mr. Wonderful on Shark Tank, is a well-known investor, entrepreneur and business builder. He has a social media following of over 3 million people and has experience with digital marketing strategies for various consumer businesses. He is passionate about helping people with financial literacy and building their financial future. He is the bestselling author of three books on personal finance, money and investing: Cold Hard Truth and Men, Women and Money, and Cold Hard Truth on Family, Kids and Money.
Kevin O’Leary is a strategic advisor and paid spokesperson for StartEngine, which owns the funding portal hosting the Offering.

Connor O'Brien
CEO & Cofounder
Connor leads the development, team building and management of the company. Mr. O’Brien has over 30 years of experience in financial services, including 15 years in New York, at Lehman Brothers and Merrill Lynch, followed by investment management in leading a mutual fund business and then leading the successful development and growth of O’Shares ETFs with ETFs listed on the New York Stock Exchange. He has led Beanstox through product development and successful release in the AppStores. He is a graduate of Dartmouth College (MBA) and Middlebury College (BA in Physics and Economics).

Louise Anne Poirier
Chief Financial Officer & Chief Compliance Officer
Louise Anne oversees administration, compliance and operations at Beanstox. She is an attorney with over 30 years of legal and investment management experience, initially in New York handling corporate securities and investment fund related matters at the Wall Street law firm of Schulte, Roth and Zabel and subsequently at Stanton Asset Management and O’Leary Funds in Montreal. Ms. Poirier is also the Treasurer and CCO at O’Shares ETFs. Ms. Poirier is a graduate of the University of Montréal (LL.B.) and Columbia University (Masters International and Public Affairs).
Amount Raised : $2,740,650
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Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

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