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Security Type
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Equity
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Categories
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Other
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Min Investment
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$21
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Offering Date
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August 01, 2020
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Expected Close Date
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October 30, 2020
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Target Raise
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$50.00K-$1.05M
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Valuation
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$20,000,000
Company Description
Since its inception in 2012, Treefort has been a conduit for creators and the creative vibrancy of Boise. Treefort continually sparks enthusiasm and kinetic activity for Boise’s music, arts, and creative industries. It is a hub and multiplier of creative capital, as well as an economic driver for downtown Boise and the community at large.
Perks
Invest $100+ for Special Treefort Co-Owner sticker, early access to tickets for all future Treeforts, name on website as part of ownership group.
$500+ All of the above plus induction into the Guardians of the Fort, which includes discounted pricing offered for each future festival. Opportunity to vote on some artist selections.
$1,000+ All of the above plus Guardians of the Fort insulated cold/hot steel cup, invitation to 1 secret experience at each future Treefort.
$5,000+ All of the above plus customized Guardians of the Fort jacket.
$10,000+ All of the above plus personalized Treefort character illustrated by Art Director, James Lloyd.
Invest $100+ for Special Treefort Co-Owner sticker, early access to tickets for all future Treeforts, name on website as part of ownership group.
$500+ All of the above plus induction into the Guardians of the Fort, which includes discounted pricing offered for each future festival. Opportunity to vote on some artist selections.
$1,000+ All of the above plus Guardians of the Fort insulated cold/hot steel cup, invitation to 1 secret experience at each future Treefort.
$5,000+ All of the above plus customized Guardians of the Fort jacket.
$10,000+ All of the above plus personalized Treefort character illustrated by Art Director, James Lloyd.
Key Deal Facts
Own part of Treefort, 5-day music + multi-disciplinary festival of discovery in Downtown Boise, ID.
A dynamic hub for creatives that energizes the cultural and economic ecosystem in Boise and beyond.
More than 40,000 full festival passes sold and 133,000 total attendees over 8 years.
Featured 1000s of bands from all over the world, such as Lizzo, George Clinton, Liz Phair, CHAI.
$1.8 million in annual revenue, growing at 17% every year.
Partnerships with BSU, ID Dept of Commerce, Canada, Bittercreek, 100s local biz & non-profits.
Free educational and collaborative opportunities for the community.
Homegrown magnet for innovation and fresh ideas in civic policy and across the business spectrum.
Use of Proceeds
If $50,001 raised:
Treefort will need a minimum of $50,001 to help with near term cash flow when ticket refunds become available on July 31st. Anything over $50,001 will help cover a fraction of Treefort losses from our 9th festival having to be postponed to September 2021. Most of this money is for staffing as we paid our whole team in 2020. Since most ticket holders will keep their tickets for 2021, we will not have that ticket inventory to sell to cover staffing expenses again in 2021. Wefunder's intermediary fee.
If $1,050,000 raised:
Cover fully Treefort's revenue loss from COVID-19 postponement of our 9th festival, enabling us to pay our team to bring Treefort back in September 2021. We need at least $650k to fully pay the team again. The remaining $400k will be used to cover the portion of revenue lost associated with other expenses necessary to bring the festival back. Those expenses include production (sound & lights, staging, tenting, etc), artist and speaker fees, artist and speaker travel & hospitality, security, food & beverage cost-of-goods, venue rentals, etc. Wefunder's intermediary fee.
Management Team / Advisory Board Bios
Lori Shandro
Producer & Founder
Mother, Boise-lover, recovering CPA and Benefits Broker/Agency Owner. In 2011 I stumbled into some truly inspiring people who shared an interest in showing touring artists what they were missing by not playing in Boise.
Eric Gilbert
Festival Director, Talent Buyer, Co-Founder
Raised in Boise. Toured the US thoroughly as a musician and tour manager. Advocate for artists and a fresh and equitable approach to music industry. Music nerd. In it to win-win.
Drew Lorona
Associate Producer & Co-Founder
A summer project for MBA credits helped plant the seed for what would become Treefort Music Fest. Drew creatively implements partnerships with businesses and brands that support Treefort's community-focused approach to festivals.