Key Deal Facts
Reinventing car leasing to unlock a $630B fractional car subscription market for low mileage drivers
$2.7M raised from MINI (BMW), Ford, Third Sphere, Climate Capital & angels
Team: went to MIT, UC Berkeley, did YC, and worked at Uber, Fair, Zipcar, Meta.
$425k+/year revenues, 2X annual growth, 97% retention
$805 acquisition cost, $5,724 lifetime value
Raising $3M to expand to DC market, electrify fleet & add remote car delivery tech (teleoperations)
763,121 pounds CO2 reduced from our EV fleet — like taking over 81 cars off the road for a year
Management Team / Advisory Board Bios
Ezra Goldman CEO & co-founder24 years in transportation innovation, including bikeshare in 1999 and eScootershare in 2006. Work has been in NYTimes, Wired, Discovery Channel, Business Insider, This Week in Startups, Gizmodo, Metropolis, & Curbed. MIT Master's in Urban Planning., Ayako Hiwasa Operations co-founderLaunched a social enterprise in Cambodia when there was no government in power. Two master's degrees., Lena Belogolova Behavioral scientistWent to MIT. Did Y Combinator. Worked at GoodRx, Meta, Blackrock, Goldman Sachs., Keith Reinbolt Growth marketingWent to UC Berkeley. Worked at Fair, Canvas (Ford), Uber, Zipcar, Hippo, and Audi on Demand., Anil Chudasama Mobile engineerI am a mobile engineer who is managing development mobile apps., Alex Belikov Art direction and Product designArt director, product designer, brand strategist, visionary, Rabendra Sharma Backend engineer, Arjun Dev Arora Advisor and investorFormer partner at 500 Startups, EIR at Expa, advisor/investment committee member at Nike Valiant Labs, Retargeter cofounder, & board member/advisor/investor at multiple startups., Dave Brook AdvisorStarted first commercial carsharing company in the US (later acquired by Zipcar). Consulted for OEMs, startups, and rental car companies on carsharing strategy., Byron Shaw AdvisorFounding Managing Director of GM ventures. Deep OEM and autotech expertise. Board member on multiple startups.